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Dogecoin recovered above $0.20 on October 13, following a sharp drawdown the previous week. The move followed news that House of Doge plans to go public via a merger with Brag House Holdings on NASDAQ. The companies say the combined entity is backed by over $50 million and has ties to more capital. They also highlight access to 837 million DOGE within the broader ecosystem.
Brag House will acquire House of Doge in a reverse takeover if the deal closes as described. Both boards have approved the proposal. The companies frame the transaction as a gateway between cryptocurrency markets and traditional finance, as well as initiatives in both gaming and payments.
CleanCore Solutions, which launched a Dogecoin treasury this year, has tied its strategy to partnerships with House of Doge, including 21Shares and Robinhood. The firm reported more than 730 million DOGE accumulated and set a goal to reach 1 billion. Business Insider previously reported that attorney Alex Spiro chairs CleanCore’s board, highlighting high-profile backing for the treasury plan.
DOGE traded near $0.21, up approximately 11% over the past 24 hours. Intraday flows lifted volume and tested resistance near $0.22. Traders now watch whether the price can hold above that level to extend toward the $0.24–$0.25 zone identified by several desks. Support remains near $0.19 after multiple attempts to defend.
Speculation around a US spot Dogecoin ETF also shaped sentiment. The US Securities and Exchange Commission has not approved a DOGE ETF. In September, the agency extended its review of Bitwise’s proposed Dogecoin ETF to November 12. Regulatory timelines can shift again before a final decision is made. A recent Bitwise S-1/A filing outlines trading counterparties and risk management, indicating continued engagement with the process but no definitive approval yet.
Outside the US, exchange-traded products for DOGE are traded in other jurisdictions, but these vehicles do not imply SEC approval. Analysts continue to publish wide-ranging forecasts after last week’s high volatility. However, price targets depend on sustained demand and the macro crypto backdrop. Market structure and realized liquidity will likely set the near-term path.
Participants will track the timeline of the House of Doge - Brag House, including closing mechanisms and post-merger capitalization. Progress on payment systems, gaming integrations, and treasury management could influence sentiment if milestones are met on schedule. Any updates from CleanCore regarding DOGE accumulation may also impact flows.
In terms of regulation, traders will closely monitor the SEC decision on the Bitwise Dogecoin ETF and any other similar applications filed by other issuers. A decisive decision or stalling would create coloring of institutional involvement at year-end.
DOGE is likely to continue trading within technical levels, with support at $0.19 and resistance at $0.22 for the time being. Liquidity spikes will drive rapid moves in both directions.
Also Read: Dogecoin News Today: DOGE ETF Inflow & Outflows Here; Remittix Crypto Set For 50x Gains By January
