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Bitwise Asset Management Chief Executive Hunter Horsley believes an exchange-traded fund tied to XRP would find quick success if regulators give it the green light. He said few digital assets match the energy, and following that, XRP commands around the world.
Speaking with CoinDesk, Horsley remarked that the “death of an ETF is apathy,” yet XRP is the opposite. He described its community as one of the most active and vocal groups in crypto. That kind of participation, he explained, often translates into trading volume and sustained investor attention.
Horsley added that enthusiasm alone does not tell the full story. The token’s appeal, he said, also reaches institutional circles looking for reliable entry points into the digital market. An ETF, structured under familiar regulations, could offer that bridge.
According to him, over $100 trillion in assets sit in traditional systems. If investors in those markets could gain direct exposure to XRP through a regulated product, demand could be substantial.
Horsley noted that professional investors continue to seek exposure to crypto assets but prefer doing so through regulated and liquid structures. Exchange-traded funds, he said, fit that role well because they operate within existing financial frameworks.
He mentioned that his colleague Matt Hogan often says apathy kills ETFs, yet XRP’s following ensures the opposite outcome. The strength of its community and the familiarity of an ETF, he believes, could combine to form one of the most traded crypto products yet.
Horsley said the token’s consistent global interest points to high potential volume once a product launches. He also said that regulated investment vehicles make it easier for traditional capital to flow into new markets. For institutions that must operate within compliance rules, an ETF simplifies participation.
He described the XRP ETF as a likely “high-demand product” because it offers both exposure and trust. In his view, it could become a useful entry point for investors who have watched the crypto market from the sidelines.
On broader market trends, Horsley said Bitcoin is gradually stabilizing as more investors agree on ways to value it. That growing agreement, he explained, helps smooth out its price swings.
For other large-cap assets like XRP, Solana, and Ethereum, he expects choppier conditions to continue for another year or more. Investors, he said, are still figuring out how to assess these networks and their roles in global finance.
He added that many people are distracted by other issues - technology advances, economic shifts, and policy debates - leaving less time to study crypto fundamentals. Until investors form a clearer consensus, he expects volatility to remain.
Horsley said broader access through ETFs could help bring structure to the market. As regulated products grow, they may encourage steadier trading patterns and clearer pricing over time.
Read More: Bitwise CIO Says Lazy Crypto Treasuries Will Lose Investor Faith
Bitwise CEO Hunter Horsley believes an XRP ETF could spark huge investor interest by linking traditional finance with digital assets. He said XRP’s passionate community and institutional demand make it a strong candidate for success as crypto markets mature and stabilize over time.
