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Empery Digital Inc., formerly known as Volcon, has officially completed its rebranding and expanded its Bitcoin reserves by acquiring an additional 303 BTC. This brings the company’s total holdings to approximately 3,803 BTC. This decision is part of a strategic shift, moving away from electric vehicle manufacturing to focus on digital asset treasury and management, driven by aggressive accumulation and a repositioning in the market.
Since launching its treasury strategy in mid-July, Empery Digital has purchased over 3,500 BTC, spending approximately $412 million at an average buying price of approximately $117,700 per BTC. This is in line with other institutional treasury strategies similar to MicroStrategy, where Bitcoin acts as both a hedge and a long-term store of value.
Ryan Lane, Co-CEO of Volcon, stated the intent for Bitcoin to become the "core" of their treasury strategy. In addition to accumulating BTC, Empery has also used short-dated put options with strike prices between $115,000 and $118,000 to both reduce its effective acquisition cost and provide some downside protection.
The rebranding and heavy BTC accumulation position Empery Digital as one of the top 35 institutional holders of Bitcoin globally, further supporting the growing trend of corporate Bitcoin adoption and establishing legitimacy for Bitcoin as a financial asset. Large institutions buying Bitcoin in bulk take coins out of circulation from exchanges and indicate long-term bullish sentiment from the corporate sector.
On July 31, 2025, Empery Digital started trading under its new Nasdaq ticker EMPD, which completed the transition of the physical product company into a digital asset management firm. The company raised over $500 million from a private placement without revealing any part of the transaction publicly and used most of the money to acquire Bitcoin.
Empery Digital has also announced its plans to raise additional funds using an at-the-market equity program and may initiate a share buyback program.
Also Read: Bitcoin Price Holds at $118,420 as Market Awaits $120K Breakout
Empery Digital’s transition and Bitcoin accumulation strategy echoes a much broader trend throughout the market where companies are integrating digital assets into financial operations at their core. Empery Digital's forward-thinking plan includes using Bitcoin as a holding reserve asset but deliberately seeks to include Bitcoin in a broader platform for digital asset services.
As more firms look to diversify balance sheets and hedge against uncertainty in the macro environment, Empery Digital’s example could signify the entrance of another wave of corporate acceptance and validate Bitcoin’s place in institutional finance and the developing global economy.
