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Apple will redesign its tracking pop-up after Germany’s Federal Cartel Office (FCO) ruled against its current design. The decision came on August 17, 2026, after a multi-year review of Apple’s App Tracking Transparency system.
The regulator found that Apple’s own apps received more favorable consent treatment than third-party apps. Apple agreed to change the prompts within four months after receiving the formal decision.
The German antitrust ruling targets how Apple presents tracking requests on iPhones and iPads. Third-party apps previously faced wording and visuals that could discourage users from granting permission. Apple’s own apps used more favorable consent messages, according to the FCO. The redesigned Apple privacy prompts must use neutral language and visuals across different app providers.
The FCO said the issue involved unequal treatment rather than the existence of tracking controls. Its earlier assessment found Apple's approach could steer users differently depending on the app requesting consent. The authority described the concern as possible unequal treatment and self-preferencing under competition rules.
Apple will also give developers more freedom around consent requests. Third-party publishers can combine Apple’s mandatory notice with separate privacy consent messages. This change could help advertising-supported apps explain data use more clearly before seeking permission.
The new EU tracking rules will apply across almost all European Union countries, not only Germany. Apple must complete the changes within four months, while an independent trustee will monitor compliance for seven years.
Apple has faced wider European pressure over its tracking framework. France previously fined Apple €150 million, while Italy imposed a €98.6 million penalty. The German decision adds another major challenge to Apple’s privacy strategy and advertising rules.
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