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Apple is reportedly developing the iRing, a smart wearable expected to compete with the Samsung Galaxy Ring and Oura Ring. The device could expand Apple's health ecosystem with advanced tracking features and tighter integration across its growing portfolio of connected devices. The purported iRing appears to be in the early stages, and there are no hints of how far the project has progressed.
Apple seems to be preparing to enter the smart ring category to compete directly with models such as the Oura Ring lineup and Samsung Galaxy Ring. The leak also suggests the possible name of Apple's smart ring. Apple usually takes more time compared to other competitors in entering new product categories.
Tipster Kosutami (@Kosutami_Ito) in a X post suggested that Apple is developing a smart ring, dubbed ‘iRing.’ The leak is brief and does not include any details about the wearable or its features. It also doesn't reveal a potential launch timeline for the so-called iRing.
The iRing is likely to compete with the popular Oura Ring series and Samsung Galaxy Ring. Samsung entered the smart ring segment with the launch of the Galaxy Ring in 2024. It costs Rs. 38,999 and is available in nine sizes, ranging from five to 13. It offers different health and fitness monitoring features and provides a Sleep Score and snoring analysis. It is IP68 dust- and water-resistant.
Samsung is rumoured to launch the Galaxy Ring 2 in early 2027. It is said to feature improved battery life and sensor accuracy over the Galaxy Ring. It may deliver up to 10 days of battery life on a single charge, according to leaks.
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The new claims align with Apple's long-standing approach to exploring product categories. Instead of being the first to market, the company often watches and analyses the market trends and designs products accordingly. The company, meanwhile, is gearing up to launch its foldable phone, which comes years after other Android competitors explored the segment and launched multiple models. Samsung launched its first smart ring, the Galaxy Ring, in 2024.
If Apple launches the iRing, consumers could gain another option for health and fitness tracking within the Apple ecosystem. Increased competition may also drive faster innovation, improved features, and more choices in the growing smart wearable market.
