Data Analytics in Casino Industry: Australian Real Money Pokies Insights & Trends 2021

Data Analytics in Casino Industry: Australian Real Money Pokies Insights & Trends 2021
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In the contemporary gaming era, technology is revolutionizing approaches and concepts. Fueled by the need to make the casino experience more convenient, comfortable and user-friendly, casino gaming companies in Australia and the rest of the world compete to unleash futuristic technologies that continue to blur lines that separate fantasy and reality.

Here is a compilation of notable and latest updates that feature in the casino/real money pokies industry that will boom in 2021.

Digital wallet

A Digital wallet or an e-wallet is a product-based outline to safely store a clients' transaction information, including passwords for diverse transaction processing. Users of digital wallets get the chance to purchase various gaming products more effectively through prompt apps. They are commonly used to make instant transfers to and from banks, bill payments and merchant payments.

As more casinos and gaming companies adopt e-wallets, these are trends that are expected to take shape through 2021.

  • AI-powered wallets.
  • Cryptocurrency digital wallets.
  • NFC-based Wallets.
  • Biometric Wallets.

In Australia, the embrace for digital wallets is big across casinos. From the likes of House of Pokies to Ace pokies, you can access the best online casino Australia games through wallets such as Skrill, Neteller, or PayPal. This helped the legit casinos increase the uptake of best online pokies for real money in Australia [2021] as payments are processed instantly.

Companies like Aristocrat are moving with speed to install cashless payment systems across Australian digital casinos. On 26th October 2020, the company entered into a binding agreement with Boyd Gaming Corporation to usher in the company's digital wallet at Blue Chip Casino, Michigan, Indiana. This e-wallet enables Aristocrat players to deposit cash to their accounts through the cashier cage feature. Once the player wants to play online pokies in Australia for real money, the one will initially have to use a blue-chip that will provide a link to the wallet.

Robotic Process Automation (RPA)

Robotic Process Automation is an automation technology that has recently escalated into the IT world buzzword. It involves developing a smart application(s) through intelligence to perform voluminous and repetitive tasks that are nearly time-consuming. RPA is being adopted across gaming companies owing to many benefits: cost saving, complex problem solving due to the system's ability to store and remember data fed.

Through Robotic Automated processes, the gaming experience in Australia is on the right path. This technology has enabled casinos to predict which best Australian online pokies for real money are best suited for you, depending on your gaming history. Likewise, automated processes will take you to your preferred free online pokies with no download required within a few clicks.

Based on the effectiveness of RPAs, many companies across verticals welcome the idea of virtual workstations with exacerbated automation of processes. This has helped to save time and cut operating costs. This leaves ample time for human workers to engage in highly critical tasks like strategic decision making. Premised on this, PRNewswire estimates that the world robotic process market is projected to grow from 2019's $1.6 billion value to around $46.0 billion in 2030. This points to a whopping 36.3% Compound Annual Growth Rate (CAGR).

Chatbot

A chatbot is a form of messaging software that ensures people or clients get the requested information. Chatbots are designed to identify phrase patterns and reply to users' questions through conditional statements' guidance. Advanced chatbots are designed with artificial self-learning abilities that improve their communication abilities. Across casinos, chatbots are becoming popular as gamers use them to inquire about gaming availability and bonuses that are currently in offer.

by Jiri Adamek
by Jiri Adamek

Coming at a time when the Australian gambling market is ripe with hundreds of online casinos, chatbots are an invention of our lives. Many casinos in Australia have a chatbot feature to inquire about anything on an online pokies bonus. Online pokies free bonus or pokies free spins, among other queries.

Among gaming companies that have adopted chatbots to enhance customer experience is Betsson Group. This company went public about its partnership with Ada in a bid to offer a competitive customer interactive chatbot that gives customers a chance to self-serve in the absence of live agents across six languages. This expanded customer service tool is emphatic and personalized enough to meet modern users and gamers' demands.

Adoption of chatbots by Betsson Group won the award for the Best Customer Support Services during the 2020 EGR awards that were held virtually in Italy. In the issuance statement, Betsson was awarded this prize for outstanding support to customers. It was also credited for channelling significant resources towards the rollout of web-based chatbots.

by Teo Bichinashvili for Bizon Production
by Teo Bichinashvili for Bizon Production

Cybersecurity

Proliferation of online gambling sites that have created a space for cyber attackers to unleash their lethal skills. Cases of payment fraud and identity theft are on a sharp rise. This is why casinos have lately been improving their cybersecurity approaches and strategies.

Emerging as a key enabler of cybersecurity is Artificial Intelligence. AI is employed during casino onboarding processes to verify identity documents, client self-videos and other necessary documents. It automatically analyses behaviour, device's location and IP address to determine whether there is any risk that necessitates flagging of account.

Cybersecurity is such a great online threat for gambling companies and other businesses. While you might think a password fully secures your account, perhaps you ought to strengthen it further. In surprising news, NordPass published 275,699,516, which had been breached and put under the microscope. More than half of these passwords were not unique. Microsoft continues to express its concerns over what it termed as 'serious Windows 10 password problem. It found out that digits 123456 as the commonest password in 2020 were used 2,543,285 as per their database analysis.

by Sofía Salazar
by Sofía Salazar

In case you would like to lessen your chances of cybersecurity threats through weak passwords, you may visit Nordpass's list of the 200 commonly used passwords that you should avoid at all costs. Even in the glaring danger of identity theft through a breached password, there are solutions to these threats. It is advisable to use 2-factor authentication (2FA), which gives you the option to add an extra layer to protect your account. You can as well use a password manager – an application capable of creating random, long, complicated, and stronger passwords at the touch of a button.

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