Apple Event 2026 LIVE Updates: From iPhone Duo to Airpods 5, Apple's Event Actually Shines!

Apple has also introduced AirPods 5, bringing improved Adaptive EQ and enhanced Active Noise Cancellation, alongside the Apple Watch Series 12 and Ultra 4, which focus heavily on health tracking, new sensors, Health Age and other wellness features.

The biggest announcement is Apple’s long-awaited iPhone Duo, its first foldable iPhone. The device features an immersive foldable display, multitasking capabilities, angle-responsive interfaces, a multi-layer laminated structure, dual batteries and a 48MP Fusion Main camera. Apple says the iPhone Duo can deliver up to 44 hours of video playback using the outer display and will be available from October 23. Stay with us for all the latest Apple event updates, hands-on impressions, features, pricing and availability details.

For the US audience, Apple's annual iPhone event is scheduled for 10 AM PT, while Indians can watch the event live at 10:30 PM IST. Meanwhile, residents in the UK can watch the event live at 1:00 PM ET and those in UAE can watch at 9:00 PM GST on September 9. 

The event will also be livestreamed on the tech giant’s official YouTube channel: YouTube link

Apple is also expected to introduce the Apple Watch Series 12 and Apple Watch Ultra 4, along with refreshed AirPods. The company may also reveal new software and other hardware during the event.

After months of rumors and leaks, the following are the Apple products that are expected to be announced today:

iPhone 18 Pro

iPhone 18 Pro Max

Foldable iPhone Ultra

Apple Watch Series 12 (plus new SE and Ultra models)

Apple AirPods Ultra

Apple HomePod devices

‘iPhone Ultra ❌ iPhone Duo ✅’ — Tech leaker Devanshu Dhandhal claims Apple’s upcoming foldable could be called iPhone Duo, with Apple Pencil support, a visible crease, and a base price of USD 2,500.

Apple’s upcoming iPhone Duo foldable will reportedly support the Apple Pencil, making it the first iPhone in the company’s history to offer stylus compatibility, according to AppleTrack.

Apple shares were trading around USD 316.22, down 1.17%, ahead of the company’s highly anticipated September event. The stock opened at USD 317.17 and touched an intraday high of USD 320.70.

Apple could reportedly split the iPhone 18 lineup across two launch windows, with the Pro models and foldable iPhone arriving first, followed by the standard iPhone 18, iPhone 18 Air and iPhone 18e in spring 2027.

Apple’s upcoming AirPods 5 may feature the new H3 chip, improved voice isolation, active noise cancellation and spatial audio. Reports also suggest a temperature sensor could add health-tracking capabilities, while two variants may be offered.

Apple may face pressure to increase iPhone 18 prices as memory costs rise. Estimates suggest the iPhone 18 Pro could cost around USD 100 more than its predecessor, though earlier forecasts predicted a steeper USD 250-USD 300 increase.

Apple’s online store is now offline ahead of today’s event. The store will likely return shortly afterward with pages detailing any new products unveiled during the livestream.

Apple is set to unveil its first foldable iPhone Duo on September 9 at its Cupertino event. The launch begins at 10 am Pacific Time from the Steve Jobs Theater. 

Apple expects the premium device to revive its image as an innovator while opening a new high-end smartphone category. The company plans to target buyers with a passport-style foldable design, dual screens, and powerful hardware. Apple’s first foldable iPhone, reportedly called the iPhone Duo, could start at USD 2,000 for the 256GB variant. It is expected to feature an A20 Pro chip, dual 48MP cameras and Apple Pencil support. The phone could go on sale as early as October. Reports suggest it may be offered in white and dark blue. Read More…

Apple CEO John Ternus shared a post on X ahead of today’s much-anticipated Apple Event 2026, as the company prepares to unveil its latest products. Ternus became Apple CEO on September 1, succeeding Tim Cook. The event will mark his first major iPhone launch since taking over as CEO.

Apple Watch SE 3 suddenly became unavailable across several markets ahead of Apple’s September 9 event, sparking speculation about a surprise Apple Watch SE 4 launch. Apple did not confirm a new SE model, but the timing raised questions as attention remained focused on the upcoming Apple Watch Series 12 and Ultra 4.

Apple is reportedly set to raise the iPhone 18 Pro and Pro Max prices by USD 100 each. According to Bloomberg’s Mark Gurman, the iPhone 18 Pro could start at USD 1,199, up from USD 1,099 for the previous generation.

Apple’s upcoming iPhone chip could inherit key upgrades from the recently launched M6 chip, including a larger Neural Engine. The M6 uses TSMC’s 2nm process and doubles Neural Engine cores from 16 to 32. If Apple brings similar improvements to the A-series, the iPhone 18 Pro could deliver stronger on-device AI performance and smarter Siri capabilities.

Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max tonight, with the Pro model reportedly starting at around Rs. 1,39,900 in India. The Pro Max could start at Rs. 1,54,900 and go up to Rs. 1,59,900. Apple may also unveil its first foldable iPhone, reportedly called the iPhone Ultra, with an estimated starting price of Rs. 1,89,900 to Rs. 2,09,900. The potential price hikes are reportedly linked to rising memory costs driven by strong AI data center demand, though Apple has not confirmed the prices.

Just hours before Apple’s September event, Verizon’s AI assistant reportedly revealed details about the iPhone 18 Pro and Pro Max. The claims include a variable-aperture camera, A20 Pro chip, 48MP cameras and upgraded stabilization.

Punjabi singer AP Dhillon was spotted with newly appointed Apple CEO John Ternus at Apple Park ahead of the company’s ‘Surprise and Shine’ event. The meeting has sparked speculation among fans, coming just hours before Apple’s event begins at 10:30 PM IST and marking Ternus’s first public appearance.

Apple is reportedly preparing a new Home Hub with a 7-inch display, built-in speakers and FaceTime camera. The device could feature an A18 chip, 8GB RAM and a new homeOS. Rumoured pricing starts around USD 350, with a launch potentially arriving between October 2026 and early 2027. Enthusiasts are eagerly waitimng if there will be announcements regarding this ecosystem.

Bloomberg’s Mark Gurman said Apple is trying to reinvent some of the health info the Apple Watch measures to be more like newer health wearables, specifically Oura and Whoop. Apple has prioritized scientific, FDA-cleared features, like sleep apnea detection, potential hypertension detection, the ECG app, and an irregular heart rhythm feature. Apple introduced sleep scores to the smartwatch only last year. This development came a few years after the scoring mechanism became standard in health trackers. It will be interesting to see how Apple keeps its scientific health-tracking roots while also leaning into the more experimental health features.

Apple’s iPhone 18 Pro models are expected to feature a major camera upgrade, including a mechanical aperture on at least one lens. The Dynamic Island could also become smaller while supporting up to three Live Activities simultaneously, potentially justifying the reported $100 price increase.

Apple could become a major force in the foldable smartphone market by 2030, with IDC forecasting 16.3 million units and a 46% global share. Apple’s value share could reach 58%, while its position in China is also expected to strengthen significantly.

Apple’s rumoured iPhone Duo name has an interesting connection to the company’s past. Apple previously used ‘Duo’ for its PowerBook Duo laptops and later for the MagSafe Duo Charger, making the name a familiar one in Apple’s product history.

Apple’s expected entry into foldables is already facing strong competition in China. Huawei has launched the Mate XT2 tri-fold, while Xiaomi introduced the 18 Fold ahead of Apple’s event. Foldables remain a niche category, but Apple’s arrival could accelerate growth and intensify competition among premium smartphone makers worldwide.

As Apple prepares to unveil the iPhone 18 Pro, the iPhone 17 Pro Max remains a tough act to follow. Its A19 Pro chip and vapour chamber boosted sustained performance, while 48MP cameras offered up to 8x optical-quality zoom. Apple also delivered its longest-ever iPhone battery life, with up to 37 hours of video playback.

Apple could be developing AirPods with built-in cameras, potentially enabling visual recognition, memory assistance and AI-powered features. The technology may offer accessibility benefits but could also raise significant privacy concerns among users.

Apple could bring back Black for the iPhone 18 Pro lineup, alongside Light Blue, Silver and Burgundy. The reported four-colour selection would expand the options compared with last year’s iPhone 17 Pro.

Before the iPhone 18 Pro series takes centre stage, Apple’s iPhone Air deserves a quick rewind. At just 5.6mm, it focused heavily on slimness while retaining A19 Pro performance, a 6.5-inch display and 48MP camera. Its lightweight design was a standout, but the single rear camera limited flexibility. In India, it launched at Rs. 1,19,900.

The wait is finally over! Apple’s highly anticipated September 2026 event has begun, and the spotlight is now on the company’s latest innovations. The iPhone 18 Pro series, long-rumoured foldable iPhone, Apple Watch Series 12 and more are expected to take centre stage. Stay with us as we bring you all the announcements and updates LIVE.

Photos and videos reportedly leaked from a Dubai Apple Store just before the iPhone launch event, offering a last-minute glimpse ahead of Apple’s highly anticipated announcements.

Apple CEO John Ternus has officially opened the company’s “Surprise and shine” event, marking his first major product keynote since taking over from Tim Cook. Ternus is expected to outline Apple’s latest product vision before the company begins unveiling its newest iPhones, wearables and other hardware. The event is being streamed live from Apple Park. the focus is now on Apple Intelligence and Privacy focused features

Apple has officially announced the iPhone 18 Pro and iPhone 18 Pro Max, making the new Pro models the stars of its September event. The launch marks the first major iPhone reveal under CEO John Ternus. 

Apple is positioning the iPhone as an “intelligent personal hub,” combining powerful hardware, on-device AI and cloud connectivity. During the keynote, Jon highlighted Apple Intelligence, privacy and AI capabilities before teasing the next-generation iPhone and promising to take these experiences further.

Apple has unveiled the iPhone 18 Pro and Pro Max in Black, Light Blue, Silver and Burgundy, bringing back the classic Black option while introducing a new Burgundy finish.

John Ternus unveiled the next-generation iPhone, positioning it at the centre of Apple’s ecosystem of AI-powered experiences. The Apple CEO highlighted on-device intelligence, Private Cloud Compute and seamless integration across Apple devices before introducing the new iPhone.

Apple has officially unveiled the iPhone 18 Pro and iPhone 18 Pro Max, marking the first major iPhone launch under CEO John Ternus. The new Pro models feature the A20 Pro chip, upgraded cameras and new finishes including deep black, silver, glacier and burgundy.

Apple CEO John Ternus opened his first iPhone launch by outlining his vision for AI-powered devices. He described an ideal device as something always with you, deeply personal, and intelligent when it matters most. The approach echoes Steve Jobs’ original iPhone introduction, where Apple first defined the ideal device before revealing the iPhone itself.

“Now, if you were designing the ideal version of this hub from scratch, how would you do it? Well, first, you would want something that is always with you, deeply personal, and able to bring intelligence to the moments when it matters most,” Ternus said.

Apple has confirmed that Apple Intelligence will support 16 languages, expanding access to its AI features worldwide. At the event, Apple also highlighted the iPhone 18 Pro’s improved battery life, positioning it as the longest-lasting Pro lineup yet. The new A20 Pro chip is designed to deliver stronger performance while supporting Apple’s growing on-device AI capabilities.

Apple says its new Siri AI will initially be available in beta for users with devices set to English, with support for additional languages expanding quickly. Apple has not specified a September rollout list for the new Siri AI yet.

Apple has confirmed that the iPhone 18 Pro and iPhone 18 Pro Max are powered by the new 2nm A20 Pro chip. It features a six-core CPU and seven-core GPU, delivering up to 20% faster CPU performance and 40% better graphics. Apple also says the chip brings 50% higher memory bandwidth, boosting demanding apps and AI workloads.

Apple shares are trading at USD 312.45, down 1.19%, after recently climbing toward USD 330. The chart shows heightened volatility following a strong summer rally and September pullback.

Apple is introducing Apple Reference Image, a new feature designed to verify that a photo was captured on an iPhone 18 Pro. The camera sensor will record unique data at capture, creating a digital provenance record. The feature could help journalists and professionals verify authentic images, but it will not be available in the EU or China.

Apple is shrinking the Dynamic Island on the iPhone 18 Pro and Pro Max, while increasing its functionality. The redesigned area can now display three Live Activities at once, compared with two previously. Apple is also highlighting iOS 27 improvements, faster AirDrop, improved connectivity and a new iPhone handoff feature for supported carriers.

Apple has officially unveiled the iPhone 18 Pro, available in Burgundy, Glacier, Black and Silver. The new color lineup adds fresh finishes while bringing back Black as an option for Pro-series buyers.

Apple has officially introduced the AirPods 5 at its September 2026 event, adding a new generation to its popular wireless earbuds lineup. The launch follows the introduction of the iPhone 18 Pro series and comes alongside other new Apple products. The AirPods 5 were previously expected in both standard and active noise-cancelling versions.

Apple has introduced AirPods 5 with next-generation Adaptive EQ and a redesigned build aimed at improving sound quality and personalised Spatial Audio. The new earbuds also bring Active Noise Cancellation with 50% more noise reduction than the previous generation, giving users a more immersive listening experience across music, calls and other content. It will be available for sale from September 18. The AirPods 5 with wireless charging case is USD 149

Apple has revealed pricing for the iPhone 18 Pro lineup. The iPhone 18 Pro starts at USD 1,199 for 256GB, while the Pro Max starts at USD 1,299. Apple is also offering a 2TB storage option, with pre-orders opening September 12 and sales beginning September 18.

Apple’s AirPods 5 bring Personalized Spatial Audio, Adaptive Audio, Transparency Mode, Conversation Awareness, Active Noise Cancellation and Live Translation. Other highlights include up to 5 hours of ANC, IP57 resistance, USB-C and wireless charging, Voice Isolation, Custom EQ, Siri AI and a camera remote.

Apple says the Watch Series 12 and Ultra 4 feature an upgraded health-sensing system focused on more accurate readings. The ECG electrodes now have a larger surface area for better skin contact, while redesigned photodiodes improve sensing. Apple has also increased the size and efficiency of the green LEDs used for heart-rate monitoring.

Apple is putting a stronger focus on health tracking with the new Apple Watch Series 12 and Ultra 4. After discussing improved sensor accuracy, Apple is now highlighting the Vitals app, which brings key health measurements together and helps users spot changes from their usual baseline. The upgraded experience could make everyday health monitoring more useful and easier to understand.

Apple has unveiled the AirPods 5 with a wireless charging case priced at USD 149, according to the product image. The earbuds feature an open-ear design and a range of new audio and smart features. 

Apple is adding a new Health Age feature to the Health app, using metrics such as VO2 Max and sleep to show how daily habits may affect overall health. A new Longevity tab will also bring together indicators across sleep, heart health and other wellness metrics, giving users a broader view of their long-term health.

Apple is highlighting the new S11 chip powering the Apple Watch Series 12 and Ultra 4. The processor includes an always-on component, a new Secure Enclave and dedicated audio storage, alongside upgraded CPU and GPU performance. Apple is also introducing new customization options, including space grey, black, light gold and dark bronze finishes for Series 12.

Apple Watch’s fertility features are getting attention as the company expands its health-tracking capabilities. The Cycle Tracking experience can use overnight wrist-temperature data to estimate when ovulation likely occurred and provide fertile-window predictions. While the feature may help couples with family planning, Apple makes clear that these estimates should not be treated as a guarantee of conception or used as birth control.

Apple says its first foldable iPhone is designed to deliver an immersive experience in both landscape and portrait modes. The interface includes visual animations, while the internal and external displays maintain a consistent aspect ratio. Apple is also placing the FaceTime camera beneath the screen, helping create a cleaner, uninterrupted display when the device is unfolded.

Apple is making the iPhone Duo work seamlessly with its wider ecosystem. The company says users will be able to unlock the foldable iPhone with their Apple Watch, just as they can with other compatible iPhone models. The feature adds another layer of convenience for users already wearing an Apple Watch. Apple already supports Apple Watch-based iPhone unlocking on compatible devices.

The iPhone Duo is bringing a more iPad-like multitasking experience to Apple’s foldable. Users can run different apps side by side or open multiple instances of the same app, including Safari. Apple is also allowing users to pair apps together, making it easier to relaunch frequently used combinations. The feature is designed to take full advantage of the foldable’s larger inner display.

The iPhone Duo is designed to make its foldable form factor more useful in different positions. In vertical orientation, users can pin a video at the top while keeping a group chat open below. The device can also respond to its folding angle, adapting the interface for laptop-style and tent-style modes. This adds another layer of flexibility to the foldable’s multitasking experience.

Apple is highlighting a new structural system for the iPhone Duo, built around a multilayer laminated design. The nano-texture-covered layer is reinforced with a stiff polymer and protected by an Apple-designed coating aimed at improving scratch resistance. The approach is part of Apple’s effort to make its first foldable both durable and premium despite its ultra-thin design.

Apple said the iPhone Duo features a novel structural system built around a multi-layer laminated design. Its nano-texture-covered layer is reinforced with a stiff polymer and finished with an Apple-designed coating aimed at improving scratch resistance. The layered approach is part of Apple’s effort to make its first foldable more durable while maintaining its thin, premium design.

Apple says the iPhone Duo’s two batteries work seamlessly as a single power system. The foldable can deliver up to 44 hours of video playback when using the outer display, while using both screens equally provides up to 24 hours of use per charge. A quick five-minute charge can also provide up to five hours of video playback on the external display.

Apple is giving the iPhone Duo a capable dual-camera setup. The foldable features a 48MP Fusion Main camera with the “zero shutter lag” technology introduced with earlier iPhone models, helping users capture moments more quickly. It is paired with a 12MP telephoto camera offering 2x zoom, adding more flexibility for portraits and distant subjects.

The iPhone Duo’s outer display can double as a camera preview, allowing photographers to frame shots while their subjects see themselves on the screen. Apple is also adding an animation designed to grab children’s attention when taking photos, making it easier for parents to capture natural-looking shots. The feature takes advantage of the foldable’s external display in a clever way.

Apple’s first foldable iPhone, the iPhone Duo, will hit stores on October 23. Apple’s foldable brings a book-style design, dual displays, multitasking features and a new approach to battery and display technology. Earlier reports had only pointed to an October launch window.