“We believe informed investing matters, hype alone shouldn’t drive allocation decisions,” Vikram Subburaj, Co-founder and CEO of Giottus

“We believe informed investing matters, hype alone shouldn’t drive allocation decisions,” Vikram Subburaj, Co-founder and CEO of Giottus

In times of friction, assets like Bitcoin and other decentralized tokens draw interest as alternatives not tied to any single economy or central authority.
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Amidst India’s rapidly evolving crypto landscape—marked by increasing regulation, rising investor maturity, and a growing push for compliant innovation—Vikram Subburaj, Co-founder and CEO of Giottus, is steering one of the country’s most trusted digital asset platforms with clarity and conviction. An IIM-Calcutta alumnus and seasoned technology entrepreneur, Vikram has built Giottus into a user-first, security-focused exchange that offers systematic investment solutions like crypto SIPs and curated token baskets.

In this exclusive with Analytics Insight, he shares how Giottus—registered with the Financial Intelligence Unit (FIU) of India—is simplifying crypto adoption while pioneering transparency, education, and trust in India’s Web3 economy.

Q

1. What sparked the bold vision behind Giottus, and how has it maintained resilience through volatility and regulatory uncertainty?

A

Giottus was born from a clear gap in the Indian market — in 2017, crypto platforms lacked transparency, reliable INR on-ramps, and regulatory clarity. We set out to build a platform that Indian investors could trust.

Despite early challenges like the RBI banking ban in 2018 and ongoing policy shifts, we stayed resilient by prioritizing compliance, strong KYC/AML systems, and an unwavering focus on customer support.

Our growth has been organic and community driven. We introduced key innovations like instant INR deposits, theme-based token baskets, and SIPs that make investing systematic and less emotional. Through proactive engagement with authorities and user education, we’ve turned uncertainty into opportunity.

Q

2. With global crypto developments like ETF approvals and institutional entry, how is the Indian market responding? What trends do you see?

A

Indian investors have matured significantly. There's a shift from short-term speculation to structured, long-term investing. The US Bitcoin ETF approvals and increased institutional participation have legitimized crypto as an asset class, boosting investor confidence.

We’ve seen a clear shift from speculative trading to structured investing. Users are now exploring SIPs, staking, and diversified portfolios instead of just chasing short-term pumps. There’s also growing interest in emerging sectors like AI tokens, DeFi, and real-world assets (RWAs).

Q

3. In light of increasing crypto-related cybercrimes, how is Giottus working with Indian regulators and law enforcement?

A

Giottus is among the few exchanges in India that are actively collaborating with law enforcement. We’ve trained hundreds of cybercrime officers across India on how to investigate, track, and trace illicit crypto transactions.

We’re FIU-registered and fully KYC/AML compliant. Our systems integrate on-chain analytics tools to flag suspicious activity and enable real-time action, including the freezing of assets where needed. This proactive approach has positioned Giottus as a trusted partner in investigations and user safety.

Q

4. How do Giottus’ SIPs and token baskets stand out from traditional DCA methods?

A

Our SIPs and token baskets take traditional dollar-cost averaging a step further by adding structure, diversification, and expert curation. Instead of simply scheduling recurring buys, Giottus SIPs let users automate investments across top crypto assets with flexible amounts and timing. Their token baskets go deeper — grouping coins by themes like DeFi, Layer 1s, or AI, and regularly rebalanced based on market trends, risk profiles, and on-chain data. This helps investors stay consistent, reduce emotional decisions, and gain diversified exposure — all in one click.

Q

5. Is Bitcoin becoming the new gold in today’s macro climate?

A

In a global environment marked by inflation, currency devaluation, and geopolitical instability, Bitcoin is increasingly being viewed as a long-term store of value by Indian investors. Its finite supply, decentralized nature, and independence from traditional financial systems make it appealing to investors.

We’re seeing more users allocate a portion of their portfolios to Bitcoin not just for returns, but for resilience — as part of a diversified, forward-looking investment strategy.

Q

6. How are Trump-era tariffs influencing global crypto volatility?

A

Trade tensions and tariff policies tend to create broader economic uncertainty, and that often spills over into asset markets. As traditional investments react to these macro shifts, crypto markets can experience increased volatility—driven by speculation, shifts in global liquidity, and algorithmic trading triggers.

While tariffs don’t directly impact crypto, they do influence investor sentiment. In times of friction, assets like Bitcoin and other decentralized tokens draw interest as alternatives not tied to any single economy or central authority.

Q

7. How is AI driving the next wave of blockchain innovation?

A

AI and blockchain are converging in powerful ways. Machine learning is already being used for fraud detection, fee optimization, and portfolio automation.

We’re also seeing growth in decentralised AI protocols, where data is exchanged securely using blockchain validation without compromising privacy. At Giottus, we’re exploring AI-powered tools for sentiment analysis and personalized investment recommendations — all designed to enhance user experience and decision-making.

Q

8. Is PEPE a real opportunity or just another meme-driven fad?

A

PEPE and similar memecoins reflect a larger trend of community-driven momentum. While they can generate high returns short term, their long-term sustainability is uncertain due to limited utility.

Giottus lists such tokens with clear risk disclaimers and supports users with risk meters and educational content. We believe informed investing matters — hype alone shouldn’t drive allocation decisions.

Q

9. How is Giottus educating first-time investors and ensuring transparency and risk management post-2024 bull run?

A

Giottus is committed to making crypto simple and safe for everyone — especially first-time investors. We offer step-by-step instruction videos on How to use our app, and explainers on complex topics and content in multiple Indian languages to help customers from various parts of the country. Our customer success team also provides 1:1 onboarding support, and we regularly host weekly AMAs with our founders, where users can ask questions directly and get real-time answers — no filters.

On the transparency front, we offer clear fee structures, real-time order books, token grading, and user profiling tools. Our SIPs and baskets are designed to promote disciplined, data-driven investing — with no unrealistic return promises. It’s all about building trust through clarity, education, and control.

Q

10. What is Giottus’ long-term vision as India’s crypto ecosystem matures?

A

Giottus aims to be the most trusted, compliant, and user-focused crypto platform in India — not just a place to trade, but a gateway to digital finance for the next generation. As the ecosystem matures, our focus is on building tools that make investing safer, smarter, and more accessible: smart tax solutions, staking-as-a-service, curated DeFi access, and wealth-building products tailored for Indian users.

We’re also investing in financial literacy, policy collaboration, and Web3 adoption — because real progress happens when innovation, regulation, and user empowerment move together. Long-term, we want Giottus to be where India's crypto journey begins — and grows with confidence.

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