Emil Somekh: A Techno-Geek Building Lasting Bonds with Customers through the Power of CAD and CAM Systems

Emil Somekh: A Techno-Geek Building Lasting Bonds with Customers through the Power of CAD and CAM Systems
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The core strategy of SolidCAM focuses on integration in the leading 3D CAD systems. This vision has created major growth and established SolidCAM as both the leader in Integrated CAM, as well as one of the most powerful CAM systems available.

SolidCAM is easy-to-learn and to use, supporting the complete range of major manufacturing applications, including 2.5D Milling, High-Speed Surface milling, 3D Milling/High-Speed Machining, Indexial 4/5 axes Milling, Sim 5 axes Milling, Turning, Mill-Turn, Swiss, and Solid Probe.

SolidCAM's revolutionary patented iMachining technology saves 70% and more in CNC machining time while dramatically extending tool life, 5 times and more. The iMachining Technology Wizard provides a powerful partner for automatically calculating optimal feeds and speeds for all materials, cutting tools, and CNC machines.

The SolidCAM module for high-end, multi-channel Mill-Turn and Swiss-Type CNC machines is the CAM World's leader, providing an excellent CAM programming tool with the best machine simulation and multi-channel synchronization.

SolidCAM and its resellers provide excellent technical support and the best-customized post processors to SolidCAM customers worldwide.

SolidCAM's USPs include:
  • The Integration strategy in other CAD systems, enabling concentration only on CAM, while providing the best CAM functionality
  • Easy to learn and to use the CAM system.
  • Support for all high-end CNC machining functionality.
  • Ground-breaking, revolutionary, and unique iMachining technology.
  • Powerful, easily customized post processors, for all CNC machine types
  • Dedicated, very experienced technical and post-processor worldwide teams
A Trailblazing Leader

Emil Somekh is the Founder and CEO of SolidCAM. He started his professional career in the Aerospace Industry, developing CAD/CAM products. Emil claims that he has also dealt with CAD/CAM, in both his Master's and Doctoral studies. He founded SolidCAM in 1984 and has been the CEO of the company since then.

Successfully Thriving the 'Starting a Company' Phase

Emil says that for all entrepreneurs, starting a company is a huge commitment. Founding the company and successfully managing it through all its phases is something that has shaped the CEO qualities of Emil successfully.

He expresses, "The most primary challenge was locating the potential market (CNC machine shops) and developing the best CAM product for it. Also, being able to run the company finances successfully with only a small family investment was challengeable."

Bestowing the Leadership by Identifying the Target Market

From Emil's point of view, knowing the target market in-depth and leading the company's teams Emil powerfully towards achieving the best product for the market is one of the vital attributes of a successful leader. Also, he adds that the leaders must hire excellent product managers for all the aspects of their product and have excellent specification definition, programming, and QA staff.

Catering to the CAM Programming Needs and Providing the Best Product

Innovation in SolidCAM is carried out by being in constant contact with SolidCAM's CNC machine shop customers and learning the constantly evolving mechanical features of their CNC machines, claims Emil. It is ensured that the constantly developing SolidCAM software product can best answer their CAM programming needs.

The main CNC machine shop market pain points of its customers:
  • Need Integration of CAM in CAD – Same UI & Toolpath Associativity
  • Need High-end machining support (multi-channel mill-turn & Swiss CNCs)
  • Need complex customized postprocessors
  • Need Expert technical machining support

He presumes that the company has a culture of providing the best CAM product, technical, and customized post processors to support its CNC machine shop customers. CNC machine shops invest a lot of money in their CNC machine tools, cutting tools, and staff and they need an easy-to-learn and to use CAM system that can support their most complex CNC machines with the best expert technical support.

Revolutionizing the Operations with Automation

According to Emil, automation of machining operations is being requested more and more by the customers. Best methods must be devised to apply automation in the right way in addition to the SolidCAM interactive operations.

Emil opines that the role of a leader has changed in the direction of being multi-disciplinary – combining marketing, sales, and technical management expertise, to best lead the company to maximum success.

The Future Ahead: Expanding the Services

Emil mentions, "The company's product is constantly expanding to support the new more complex CNC machines- multi-channel advanced Mill-Turn and Swiss CNCs to significantly speed up the manufacturing. CAM development and Technical/Post Processor Support can be done best for CNC machine shop customers, ONLY by a company dedicated solely to this field – this is SolidCAM!"

A Piece of Advice for Emerging Leaders

As an experienced leader, Emil suggests emerging leaders locate the market that best serves the product and provides the best features. He adds that these markets always need the best technical support.

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