Intelligent Video Analytics: A Valuable Insight for Your Business Scenarios

Intelligent Video Analytics: A Valuable Insight for Your Business Scenarios
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Image Credit: Hanwha Techwin
Image Credit: Hanwha Techwin

The market demand for video analytics from different businesses has reached a milestone due to the enhancement of Artificial Intelligence and machine learning algorithms in recent years. The role of video analytics is more significant for the accurate extraction of important information from the real-time data available in video format. Various sectors across the world are interested to invest a huge fund in intelligent video analytics such as healthcare, transportation, retail, police surveillance and many more. This long-term investment yields a top-notch service for the betterment of society as well as the business in this tech-savvy era.

The 3 topmost activities of video analytics are:

  1. Object detection
  2. Object identification
  3. Object monitoring

Video analytics also assist in examining the pattern of consumers at a specific time for specific needs to gain valuable insights on the trends of the potential customers. This radical shift from imageries to digital videos can only be processed with the help of the integration of deep neural network into the computer system. Video analytics use AI-based algorithms to classify various objects and their movements based on frames which improve the overall security of any business across the world.

That being said, let's dig into some exciting benefits video analytics offer to your business.

1. Proactive supervisor: Video analytics always have a keen eye on capturing all sorts of real-time data related to the business through CCTV surveillance, thus acting as a proactive supervisor for 24*7*365

2. Suspicious detection: AI-based algorithm activates deep neural network to study human nature thus video analytics possess the strength to detect any suspicious movement or pattern in the frame and monitor the problem to generate valuable insight

3. Face recognition: The recent introduction of a face recognition system into the AI-based algorithm detects and identifies human through video frame in comparison with the existing facial features in the real-time database

4. All detection power: Video analytics hold the power to detect any object, human or animal present in the frame, no matter the distance or size, within a short span of time efficiently and effectively

5. Remote tracking: It is not possible for human personnel to stare at the video cameras continuously for constant surveillance, thus video analytics assist in remote tracking the real-time data which helps in monitoring, with a smooth internet connection, through any smart device from any place

6. Archive real-time data: Video analytics produce the archive footages of real-time data in the past period of time to bring rapid solutions to critical problems faced by any business

7. Cost-effective: It is expensive to invest in AI-based algorithm machines but there is an opportunity for higher ROI to the business where the video analytics platform stores all the real-time data in the Cloud for future purposes

8. Improves back-end duties: With the help of the time-saving video analytics, employees can focus on other important back-end duties to enhance the workflow of the business effectively and efficiently without any human intervention in the digital surveillance system

9. Night-vision mode: Video analytics support the unique operating system where the motion detection does not require constant bright light to detect patterns and movements whereas it can efficiently work by enabling the night-vision mode

Yes, the CCTVs are superiors in the security system for a long time and the implementation of video analytics is just at an introductory stage in these recent years. The integration of AI-based algorithms into video analytics still consists of some barriers like perimeter, weather and huge population but it is attracting large-scale interest in the business world. It should be noted that the above-mentioned benefits are just a few out of many capabilities of video analytics which can serve as valuable insights for your business scenarios.

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