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Drinksworld, a leading liquor e-commerce platform, applies big data and analytics to shape its business strategy, improve operations, and create a more practical online shopping experience for customers. In a market that is constantly changing, the company studies trends, consumer habits, and new technologies to stay competitive.
“We see data as the backbone of how we make decisions,” says Vincente Vidal, CEO of Drinks World. “Whether it’s following new consumer preferences or selecting the right products to stock, relying on real numbers keeps us flexible in a fast-paced industry.”
Experts forecast a 7% compound annual growth rate (CAGR) for U.S. liquor e-commerce from 2023 to 2027. Although this rate has slowed compared to the heights reached during the pandemic, Drinksworld believes the steady rise still offers plenty of room for expansion. One key insight from the company’s analytics is the growing demand for spirits online, while wine faces more hurdles. As a result, Drinksworld has broadened its spirits range and launched targeted campaigns to boost wine sales.
The company also notes that online customers spend considerable time researching before they buy. To address this, Drinksworld provides detailed product reviews and information to build trust and answer questions early in the shopping process. This approach includes AI-powered recommendation tools that tailor product suggestions to each person’s browsing history and demonstrated preferences. According to Drinksworld, these tools have helped raise conversion rates and keep customers on the site longer, mirroring successes seen by other beverage platforms such as CWspirits.
“Our customers value transparency and a curated experience,” adds Vidal. “By examining their browsing and purchase patterns, we can show them products that genuinely match their tastes.”
Beyond personalization, Drinksworld’s data team keeps an eye on industry-wide developments, such as the rising popularity of ready-to-drink (RTD) beverages and premium spirits. The company partners with specialty brands to meet these industry trends so that when customers look for something new or unique, they can find it on the platform. Drinksworld also runs loyalty programs and retention efforts, rewarding repeat shoppers for coming back, based on data-driven insights.
On the operations, the company invests in technology in order to navigate through the complex compliance requirements pertaining to different states. This encompasses aiding licensing and tax filings through automated tools, which would allow Drinksworld to serve more markets without unnecessary legal or logistical barriers.
Drinksworld intends to continue leveraging its big data and analytics to be informed about shifting consumer preferences and market conditions. By concentrating on personalization, diversifying its product line, and providing easy-to-understand information, Drinksworld intends to remain a dominant player in online liquor sales even as competition develops and consumer behavior changes.
