
Soft2Bet has impressed the industry with growth, latest technology, and rigid compliance over the years in 2024. This year, the company has doubled its EBITDA and increased its reach across several regulated markets-setting new industry benchmarks.
Soft2Bet's strategic initiatives have led to significant licensing milestones, enabling the operator to engage directly with diverse markets:
North America & Europe: Key expansions include direct market licenses in Ontario and Mexico, bolstering the company’s B2C capabilities, along with a strengthened presence in New Jersey.
Scandinavian and Regional Growth: Three new B2C licenses in Sweden and additional B2B licenses in Greece and Romania underscore the company’s focus on tailored market strategies.
Spain & Beyond: The acquisition of a general gaming license from Spain’s DGOJ empowers Soft2Bet to broaden its casino offerings.
These regulatory advancements, combined with major turnkey deals in Mexico and Nigeria and an exclusive MEGA partnership with a European operator, highlight the company’s agile approach to global expansion.
At the heart of Soft2Bet's transformative journey lies its proprietary Motivational Engineering Gaming Application (MEGA). This innovative, AI-driven tool has redefined player engagement with striking performance indicators:
Net Gaming Revenue: Increased by 65%
Average Revenue Per User: Gained a 45% boost
Deposit Volume: Grew by 50%
MEGA has revolutionized the gaming experience by integrating gamification seamlessly into daily operations, ensuring that players receive a dynamic and rewarding interaction with every visit.
Operating in 12 regulated markets necessitates robust measures for compliance and fraud prevention. Soft2Bet upholds industry integrity by actively recruiting top talent for roles dedicated to maintaining transparency. For instance, the position of https://www.soft2bet.com/career/investigation-manager-anti-fraud-corruption-prevention is critical in ensuring that operational practices meet the highest standards of accountability.
Beyond regulatory adherence, Soft2Bet has received 38 award nominations in 2024, winning 10 notable accolades, including recognition at the SBC Awards in Lisbon. The company's dedication to social responsibility is equally strong, demonstrated by nine CSR projects and a generous donation of €1 million to charitable causes.
Innovation represents the core tenet on which Soft2Bet bases itself. The launch of Soft2Bet Invest, an innovation fund of €50 million, is indicative of the company’s intention to pursue startups involved with artificial intelligence, gaming software, and UX analytics. This initiative has garnered praise and was awarded as “Outstanding Contribution to the Gaming Industry 2024” at SiGMA East Europe for its inspirational approach.
With Soft2Bet's evolution in 2024-from great economic successes and extensive licensing to state-of-the-art technological solutions-it cements its place as an industry leader. Soft2Bet is strategically poised to continue writing the iGaming future by major investments, strong integrity auditing, and products like MEGA.
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