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Apple and Samsung dominated Q3 2025, each securing five positions in the global top ten.
iPhone 16 led global sales for the third quarter, boosted by India and Japan.
5G smartphones claimed the top five spots, reflecting strong consumer preference for advanced connectivity.
In Q3 2025, iPhone 16 topped global smartphone sales, becoming the best-selling device worldwide. Highly appreciated for its superior camera, hardworking performance, and fancy look, iPhone 16 is winning users in large numbers in principal markets such as India, Japan, and the United States.
Samsung is also well represented in the top sales, but Apple is the clear winner, with multiple entries. The quarter shows a high demand for smartphones with top-notch performance and rich features that merge innovation and a friendly user experience.
Apple’s iPhone 16 is the most popular mobile phone worldwide at present. Samsung and Apple each occupied five places in the top 10, representing 20% of the total mobile phone volume sold globally in that quarter.
The first five spots were taken by 5G smartphones in Q3 for the first time, as the technology became more widely adopted and a regional consumer preference factor. For the third consecutive quarter, iPhone 16 maintained the lead in the market, accounting for 4% of total volume.
iPhone 16 was able to counteract the seasonal droop in the iPhone 16 series, triggered by the launch of the iPhone 17 series, though a sales boost in India was made possible by festive incentives, along with a steady recovery in Japan.
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Here’s a detailed overview of the top 10 best-selling smartphones in Q3 2025 and their key popularity factors:
iPhone 16 captured a 4% share of global volume, mainly due to strong interest in India during the festive season and a recovery in Japan, where 5G and flagship features were offered at relatively low prices.
iPhone 16 Pro is designed for power users who want premium features, an iOS ecosystem, and 5G. This kept the sales figures strong even when the upgrade cycle slowed.
iPhone 16 Pro Max has been a top choice, thanks to its premium hardware, outstanding camera performance, and the largest screen, perfect for buyers seeking the most luxurious iPhone experience.
iPhone 16e has been a more budget-friendly 5G device, along with the essential iPhone experience that could lure price-sensitive customers into the Apple ecosystem.
Samsung Galaxy A16 5G instantly became the top Android device due to its 5G support, affordable price, and popularity in developing markets.
Samsung Galaxy A06 did not lose its significance, remaining an economical entry-to-mid-range device in parts of the world where LTE and low-cost phones were still in demand.
Samsung Galaxy A36 attracted customers with its best mid-range performance, 5G compatibility, and strong features, making this model a first choice for mid-segment buyers.
Samsung Galaxy A56 stood out in the A-series for its strong cameras, 5G connectivity, and affordable pricing, which makes it appealing to users seeking sustainable options.
Samsung Galaxy A16 4G continued to be a big seller in regions where 4G was the primary network given its affordable range and an already existing audience among those looking for budget-friendly options.
iPhone 17 Pro Max generated strong demand among early adopters and replacement sales, fueled by added chips and sensor features that drove late-quarter spikes in sales.
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Worldwide smartphone sales in the third quarter of 2025 were dominated by Apple, with the iPhone 16 continuing to be the best-selling phone for the third consecutive quarter, driven by demand in India and a resurgence in the Japanese market.
Apple's strong global ecosystem appeal across different price levels was clearly reflected, as the company occupied five of the ten top positions. Samsung, too, earned five votes, which came mainly from the company's A-series success in the developing markets.
Additionally, the quarter was significant because the top five positions were held by 5G devices, suggesting how consumers are increasingly favoring performance, connectivity, and value-rich features.
What made iPhone 16 the best-selling smartphone globally in Q3 2025?
The iPhone 16 led sales due to 5G support, flagship features, festive demand in India, market rebound in Japan, and Apple’s strong ecosystem appeal.
Which smartphones dominated the top 10 global sales in Q3 2025?
Apple secured five positions with iPhone 16 models, while Samsung claimed five spots with A-series devices, reflecting a global balance of premium and affordable options.
How did 5G technology influence Q3 2025 smartphone sales?
5G models took the top five positions, showing rising consumer preference for faster connectivity, improved performance, and future-ready smartphone experiences worldwide.
Did seasonal trends affect iPhone 16 sales in Q3 2025?
Yes, festive-season promotions in India and a recovery in Japan offset typical seasonal declines, helping maintain iPhone 16’s global leadership.
How did Samsung perform compared to Apple in Q3 2025?
Samsung achieved five top 10 positions, mainly through its A-series affordability and 5G adoption, but Apple remained the market leader with iPhone 16 models.
