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Ahrefs is a leading SEO tool, but several alternatives now offer competitive features for keyword research, backlinks, content planning, and site audits.
Different tools excel in different areas—some provide deeper competitor insights, some offer affordable plans, and others include AI-powered optimisation.
Choosing the right Ahrefs alternative depends on your needs: tracking rankings, improving content, analysing SERPs, or monitoring backlinks in depth.
Search engine optimization has been evolving constantly along with modern technology. Marketers now use a combination of platforms and analytical tools to optimise website performance and evaluate profitability metrics.
From content production scaling and competitor analysis to tracking rankings, the right tool can make a significant difference. Although Ahrefs has been a reliable, long-time choice, numerous brands are seeking alternatives with unique features, better pricing, or AI-driven capabilities. Let’s take a look at the best Ahrefs alternatives and the services they offer.
Semrush is the fiercest competitor to Ahrefs, consistently proving itself in market keyword research, SERP analysis, content creation templates, and competition insights.
Its tools cover SEO, paid ads, social media, and content marketing. These features are integrated in one hub, making it suitable for a variety of businesses that need a multi-channel solution.
Also Read: Best SEO Competitor Analysis Tools to Use in 2025
Moz Pro is still one of the most trusted tools for SEO professionals who want clear data, excellent ranking tracking, and good backlink insights. The search difficulty and keyword explorer provide accurate information, helping marketers get the right chances. Moz keeps growing and improving, which is why it remains a convenient option for several users.
SE Ranking enables cost-effective SEO campaigns while offering features comparable to premium tools. Its rank tracker is famous for its very accurate monitoring across multiple locations and devices, which makes it especially popular among global teams. It is a smart choice for those who want a low price and good performance.
Ubersuggest specialises in presenting a simple and inexpensive approach, thus unveiling the advanced SEO data for new businesses and content creators. The easily navigable dashboard provides keyword suggestions, competitor information, domain ratings, and site audit functions.
Ubersuggest is perfect if you want practical recommendations with no downsides of complex enterprise tools.
Mangools provides a highly effective, lightweight toolkit that includes keyword hunting, backlink research, and SERP monitoring. The cheerful design and user-friendly steps make it enticing, especially for rookies or freelancers, to complete their SEO tasks.
The scoring for keyword difficulty is precise and very useful for selecting realistic ranking opportunities.
Also Read: How to Create Helpful, Reliable, People-first Content?
SpyFu is mainly focused on competitive intelligence. With this tool, users can find their competitors' strongest keywords, backlinks, and paid search tactics. The application helps one with long-term keyword history, letting them view what competitors have been ranked for in the past years.
SpyFu is the right tool for marketers whose main concerns are competitive research and PPC-SEO alignment.
Majestic is a tool that focuses solely on backlinks and has one of the most exhaustive link analyses through its Trust Flow and Citation Flow metrics. These metrics not only quantify the quality of your links but also give you an idea of your authority profile.
Unlike other all-in-one SEO tools, Majestic provides deep insights into link networks, anchor texts, and link sources.
Serpstat offers a complete SEO tool where keyword research, content auditing, rank tracking, and competitor analysis are all part of the same system. Its database has very extensive coverage of different markets, which is why it is even useful for worldwide SEO teams.
AI-powered suggestions are also provided to users for faster, easier optimisation of content across pages.
Keyword depth, competitive insights, link analysis, and pricing are extremely important for SEO goals. There is something distinctive about each tool mentioned in this article, which helps achieve the best outcome by selecting the one that fits the workflow and marketing requirements.
Although all of these substitutes work well, the final choice is up to the user. Subscribers should consider plan-based services, specifications and benefits before making a purchase.
1. Which tool is closest to Ahrefs in overall features?
Semrush comes next in line, as it provides very comprehensive keyword data and tools for competitors' insights, as well as multi-channel usage.
2. Which Ahrefs alternative is best for backlinks?
Majestic stands out as the best option for those who require comprehensive backlink analysis and trust metrics.
3. What is the most affordable Ahrefs alternative?
Ubersuggest and SE Ranking are the go-to options if looking for the most budget-friendly but still highly functional SEO tools.
4. Can these tools replace every feature of Ahrefs?
Most of them offer similar features, but each has specific pros and cons.
5. Which tool is best for beginners?
Mangools and Ubersuggest are the right candidates for the role of user-friendly tools that are easy for beginners in SEO to use.
