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You've developed innovative security technology, closed a significant funding round at your scaleup, or discovered a critical vulnerability after months of intense research. This achievement deserves attention, but in an industry constantly flooded with daily announcements, how do you ensure yours doesn’t get lost?
It’s a good question, and one that many cyber companies have struggled to find the answers to.
Not only are there thousands of vendors all competing for the same visibility and journalist attention, but cyber news cycles tend to move at lightning speed. As with any tech-focused industry, today’s breakthrough is tomorrow’s old news, and reporters are simply bombarded with pitches claiming to be the "next big thing" in security.
The solution isn't just figuring out how to craft the perfect cyber press release (although that certainly helps), it's about choosing the right distribution platform that connects your message directly with infosec decision-makers, reporters, and influencers.
With this in mind, let's take a look at the four leading press release distribution platforms for cybersecurity companies, analyzing their strengths and ideal use cases for infosec brands looking to amplify their voice.
4 Press Release Distribution Platforms Every Cybersecurity Company Should Know......................................1
CyberNewsWire....................................................................2
Cision......................................................................................3
EIN Presswire..........................................................................4
BusinessWire.......................................................................... 5
Choosing The Right Platform ............................................6
When cybersecurity is your business, speaking the right language to the right audience can make or break your entire communications strategy. This is where CyberNewsWire shines, establishing itself as the premier specialized distribution service for the infosec community.
In contrast to the more general press release platforms that struggle to make an impact in security circles, CyberNewsWire has built its foundation specifically around cybersecurity media relationships.
As such, they understand the nuances of the cybersecurity space and specialize in helping companies connect with journalists and publications that will appreciate the value of their product or service.
This is an important feature, as mainstream outlets often misinterpret complex cyber terminology, such as discussions around vulnerabilities, zero-day exploits, and threat intelligence. Their distribution network includes access to Tier-1 cybersecurity publications, such as CIO, CSO, and Cybernews, which would take in-house PR teams years to build connections with.
For cybersecurity startups and scaleups looking to get the most mileage out of their cyber press release, opting for CyberNewsWire as a cybersecurity press release distribution service is going to give you that targeted reach that general newswires simply can’t match.
Cision is one of the massive PR powerhouses serving companies across practically almost any industry or vertical. With more than seven decades of experience in their field, they have built a robust communication platform that offers a wide range of services, from content distribution to monitoring and analytics.
While Cision primarily functions as a general press release service rather than a cybersecurity specialist, it does offer some handy targeting capabilities that work well for various industries, including technology and security.
Their platform lets you target countries, states or provinces, regions, cities, or industries—so you should be able to find a targeting mix that works for you. The main limitation, however, is that they lack the specific cybersecurity expertise typically found in more specialized platforms, so there is always a risk of more complex announcements being mistranslated or misunderstood.
For Cision, their most significant advantage is their extensive media database, which includes over 200,000 journalists and outlets across all sectors. This enables cybersecurity companies to reach both specialized security publications and mainstream business press through a single distribution channel.
EIN Presswire is another more general newswire, but it comes with a few distinct advantages, especially for budget-conscious security companies. It has carved out a solid reputation for startups and scale-ups that operate with limited marketing resources and need to maximize PR impact without breaking the bank.
While EIN allows you to focus on and target specific industries, cybersecurity isn't explicitly listed among its categories. However, you can select technology as your distribution focus, which will likely cover many of the significant publications and channels that security professionals follow. This broader tech targeting still manages to reach a relevant audience, but it may lack the laser precision targeting that specialized cybersecurity content distribution brings.
EIN Presswire stands out with its transparent pricing tiers, which avoid some of the unexpected fees that can be associated with other content distribution services. Their packages include targeted placement on technology news sites, SEO features, and basic analytics. These are all offered at rates substantially below what enterprise-focused competitors charge.
BusinessWire is another massive player in the press release distribution space, and it’s a name that most companies are familiar with. Again, Businesswire takes a more general approach rather than specializing in cybersecurity, and it is likely best suited for more established security enterprises making significant announcements with regulatory implications, or those needing to reach financial markets and mainstream business audiences.
Over the decades, they have built up impressive relationships with premier financial news wires and business publications around the world. These are the channels that would be targets for security companies making market-moving announcements, such as funding rounds or an IPO.
Their platform enables you to reach highly targeted media in 19 key U.S. technology markets through its Technology Corridor, allowing security vendors to focus their distribution where it matters.
If you had to pick out one defining feature of BusinessWire, it excels at distributing news that impacts public companies, involves significant financial transactions, or requires regulatory compliance. Their direct feeds into platforms like Bloomberg, Reuters, and Dow Jones ensure that announcements reach financial analysts and institutional investors quickly and accurately. However, to gain that access, you need to be willing to pay a hefty price tag.
The platform's premium pricing positions BusinessWire as an option that is really only feasible for established security enterprises, rather than early-stage startups. However, for major announcements where credibility and regulatory compliance are top priorities, many security companies consider the investment worthwhile, despite budget considerations.
Ultimately, selecting the exemplary distribution service for you depends on several key factors. Consider who you're trying to reach and what you hope to accomplish. Suppose you need to connect deeply with the infosec community or share technical announcements (that you don’t want to be mistranslated). In that case, CyberNewsWire offers the specialized expertise that general platforms simply cannot provide.
If you need a broad reach across both security and mainstream publications? Cision or BusinessWire will deliver comprehensive content distribution, although they don't specialize in cybersecurity, and they come with a higher price tag.
For startups watching their budgets while making regular announcements, EIN Presswire offers a nice balance of practical value while still targeting technology. Take the time to match your distribution platform to your specific needs, audience, and budget realities, and you'll help ensure your security innovations reach the right people and make a real impact.
