Yasam Ayavefe: My Personal Confrontation with the Economy in a Changing World

For many people, the economy may seem like nothing more than complex graphs, interest rates announced by banks, or stock market numbers flashing on screens. But for me for Yasam Ayavefe the economy is a powerful, invisible force that determines the rhythm of even our breathing. From the coffee we buy to our travel plans, from our decisions to start a business to the hopes we carry for the future, every aspect of life is shaped under the shadow of the economy.

The shocks the global economy has experienced in recent years have reminded all of us of a single truth again and again: Change is no longer an exception it is the rule. Therefore, every individual especially entrepreneurs must understand the direction of these waves. Throughout my own journey, what I have seen, learned, and now deeply feel is this:

“The economy will not follow you; you must understand the economy.”

In this article, I share my personal experiences and observations about the economic world of today and tomorrow.

A New Era Where Uncertainty Is the Norm

During the pandemic, everything changed overnight. A single virus disrupted entire systems. In that moment, I thought:

“If the global economy is this fragile, then we must all relearn the rules of the game.”

Then inflation surged, supply chains collapsed, central banks took aggressive actions. We all felt the erosion of the money in our pockets. We learned economics by looking at supermarket prices.

That’s when I understood:

The economy is not only for experts it concerns everyone.

Even today, uncertainty dominates:

• One day gold breaks a record, the next it drops back.

• The dollar strengthens, then suddenly weakens.

• Tech giants lose billions in a blink.

And all of these fluctuations directly affect our standard of living.

A Personal Question: What Is the True Value of Money?

When I was a child, money was only a number to me. If a toy cost 10, then it simply meant 10. But today… I ask myself the same question in a much deeper way:

“What is the value of money? And who decides?”

The answer is becoming more uncertain:

✔ Should we trust government-issued money?

✔ Are digital assets the future of the economy?

✔ Is gold still the safest store of value?

There are no definite answers. But as an entrepreneur, I will never be satisfied with my money simply sitting in a bank.

Money must work.

Money must create a cycle.

Money that does not generate value rots.

This mindset has led me to new explorations many of which I share in my upcoming book, “Girişimcilik 41.”

The Rise of the Artificial Intelligence Economy

Today, when we talk about the economy, we are no longer talking only about currency, gold, and inflation.

There is a new concept: the AI economy.

Algorithms now:

• Analyze financial decisions

• Optimize supply planning

• Predict consumer behavior

• Evaluate business performance

far faster than we can.

Human intelligence provides vision,

Artificial intelligence provides calculation.

Together, they form a new economic model.

I Yasam Ayavefe take AI-driven analysis very seriously when building business strategies. Data is the most important guide. Economies that resist digital transformation remain stuck in the past a key message also explored in Girişimcilik 41.

The Economy Is No Longer Only the Game of the Powerful

Traditionally, power belonged to major institutions: big corporations, central banks, and state-backed structures.

But today:

• A young developer can create an app used by millions worldwide.

• An artist can sell work globally through NFT platforms.

• An entrepreneur can access financing through blockchain systems.

For me, this era represents:

“The emergence of true opportunity equality through digitalization.”

Financial technology, new payment systems, open banking, and crypto assets allow anyone even alone to become a global market player.

Fear the Risk or Understand It?

Every major decision in my life has involved risk. In the economy, I learned this:

“If there is risk, there is opportunity. The key is to correctly measure which one outweighs the other.”

Today’s risks:

• Geopolitical tensions

• Energy volatility

• Global competition pressure

• Rapidly changing regulations

• Technological adaptation challenges

Yet these same topics present unique opportunities:

Energy uncertainty → Accelerates renewable transformation

Financial system challenges → Strengthen stablecoins and digital currencies

The most important skill for entrepreneurs like me is:

Seeing crisis and opportunity at the same time.

My Strategy: Standing Is Not Enough We Must Rise

As someone who follows the economic agenda closely, I live by three personal rules:

1️. Think not only about today, but also about tomorrow

Every plan reflects investment in the future.

2️. Never think in a single-sector box

Tourism, finance, technology… I see them as a unified ecosystem.

3️. Do not resist change leverage it

A trend is not a threat it is a vehicle of transformation.

Yasam Ayavefe believes:

There is no such thing as a static economy anymore.

Only those who remain static lose.

These principles are also cornerstones in “Girişimcilik 41,” where I share my entrepreneurial lessons from real markets.

Conclusion: This Economy Is Our Story

All the volatility, challenges, and uncertainty we see today…

They exist to make us stronger.

Economy can hurt our wallets and our dreams.

But it also shapes us into bolder people.

The economy is no longer just numbers.

The economy is a survival art.

And in this art, I draw my own path.

I Yasam Ayavefe see this era not as a crisis, but as a rebirth opportunity.

Every morning when I wake up, I tell myself:

“Let the economy not control me, let me control the economy.”

And my journey continues stronger with every step, and soon shared in the pages of “Girişimcilik 41.”