.png){kind=logo}
Ripple has moved past major legal risks and is now focused on real growth and adoption.
XRP use is increasing through RippleNet, but adoption is still mainly institutional.
Becoming the next Amazon is unlikely, yet Ripple could dominate payment infrastructure.
The idea of Ripple becoming ‘the next Amazon’ is more about long-term vision than exact similarity. Amazon started as an online bookstore and has since grown into a global giant across retail, cloud computing, and logistics.
Ripple works in financial infrastructure, mainly cross-border payments using blockchain. The comparison usually focuses on scale and influence, not on selling products to people. Still, the business paths are very different in nature.
XRP trades roughly between $1.90 and $2.10 at press time. Trading activity has improved compared to previous years, mostly because legal risks are now lower. The price still reacts fast to news and rumors, which is common in crypto markets. Overall market sentiment is better than in 2022–2023, though volatility has not fully left the scene.
Ripple is concentrating on real-world technology. More than 300 institutions from all over the world are part of RippleNet. The user base consists of banks, cash transfer companies, and payment service providers from Asia, Europe, the Middle East, and Latin America.
XRP is typically used to improve on-demand liquidity and to transfer funds quickly at a lower cost. It is not a prerequisite for all partner companies to use the altcoin directly, which leads to fluctuations in token demand.
Ripple’s recent strategy looks more like a platform company. The launch of RLUSD, a stablecoin developed with international partners including Japanese firms, shows this clearly. Ripple is also investing in custody services, tokenization, and settlement systems. This approach is sometimes compared to Amazon’s move into cloud services. Still, building large platforms takes time, and execution risk remains high.
Crypto markets are still sensitive to government policy. Ongoing discussions around digital asset regulation in the US continue to impact XRP price movements. When laws appear supportive, institutional interest tends to rise.
When rules look strict or unclear, growth slows. Ripple’s future depends partly on how governments treat private blockchain networks alongside banks and central bank digital currencies.
Amazon became a consumer brand used daily by millions of people. Ripple operates mostly behind the scenes, serving financial institutions. Banking systems are heavily regulated and slow to change. XRP also faces competition from other blockchains, stablecoins, and even government digital currencies. These limits make it hard for Ripple to reach Amazon-level dominance.
Also Read: ETF Demand Rises While XRP Faces Technical Challenges
Ripple has moved from legal survival into a growth phase. XRP price recovery, expanding partnerships, and new infrastructure projects give it strong momentum.
Becoming the ‘next Amazon’ in a direct sense is unlikely. However, Ripple could become a key backbone of global financial settlement, even if less visible, and grow increasingly powerful over time.
1. What is Ripple mainly used for?
Ripple helps banks and payment companies send money across borders faster and more cheaply.
2. Is XRP legally safe to use in 2026?
Most retail XRP use is now legally clearer, though some institutional rules still apply.
3. Does RippleNet require XRP to work?
No, some RippleNet partners use the network without using XRP directly.
4. Can Ripple really become like Amazon?
Not in a consumer sense, but it could become very influential in financial infrastructure.
5. What could slow Ripple’s growth?
Regulatory changes, competition from stablecoins, and slow bank adoption could limit growth.
Join our WhatsApp Channel to get the latest news, exclusives and videos on WhatsApp
_____________
Disclaimer: Analytics Insight does not provide financial advice or guidance on cryptocurrencies and stocks. Also note that the cryptocurrencies mentioned/listed on the website could potentially be scams, i.e. designed to induce you to invest financial resources that may be lost forever and not be recoverable once investments are made. This article is provided for informational purposes and does not constitute investment advice. You are responsible for conducting your own research (DYOR) before making any investments. Read more about the financial risks involved here.
