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The plan is to use these stablecoins to allow content creators to receive faster and cheaper international payments which will allow most of its users to do more than just payments with their cryptocurrency across all of its social media apps.
Meta Platforms Inc., the parent company of Facebook, Instagram, and WhatsApp, is once again exploring opportunities in the crypto space. After stepping away from its earlier digital currency project, Diem (formerly Libra), the tech giant is now considering using stablecoins to improve how creators on its platforms get paid, especially across borders.
This move could mark a new beginning for Meta in digital finance. Instead of creating its cryptocurrency, Meta is looking to partner with existing stablecoin providers like Circle (which offers USDC) and Tether (USDT). These are two of the most popular stablecoins in the world, both pegged to the value of the U.S. dollar.
The plan is to use these stablecoins to allow content creators to receive faster and cheaper international payments. This could be a game-changer for millions of creators who currently rely on slow, expensive traditional banking systems.
Stablecoins are digital currencies designed to maintain a stable value, often by being backed 1:1 by traditional currency like the U.S. dollar. Unlike cryptocurrencies such as Bitcoin or Ethereum, which can be highly volatile, stablecoins provide a consistent value, making them useful for payments and savings.
Meta is exploring stablecoins because:
They allow instant, low-cost global transfers.
They reduce transaction fees, which can benefit small and large creators alike.
They help avoid delays common with traditional banks and cross-border systems.
They are already in use globally, with a growing user base and developer support.
Instead of rebuilding an entirely new blockchain system from scratch, like it tried with Diem, Meta's strategy now seems more focused on integrating existing stablecoin solutions into its massive social media ecosystem.
Meta has appointed Ginger Baker as the Vice President of Product to lead its new payments and crypto initiatives. Baker has experience in the crypto industry and has previously worked on financial technology projects. Her appointment signals Meta’s renewed seriousness about entering the digital asset space, but this time with a more practical and measured approach.
Meta is not expected to rush into launching a new token or digital wallet. Instead, the company seems more interested in solving real-world problems for users, like slow payments to content creators in developing countries, where traditional banking services may be limited or expensive.
Meta’s social media platforms already allow people to earn money through advertising, subscriptions, and tips. But the process of transferring money — especially internationally — often comes with delays and fees. If Meta integrates stablecoins into its apps, content creators could receive payments within seconds, directly into a digital wallet.
For example:
A creator in Nigeria, India, or Brazil could receive payments in USDC or USDT on Instagram.
That creator could then convert the stablecoins to their local currency or spend them using crypto-compatible cards and platforms.
The whole process would be much faster and cheaper than a wire transfer or PayPal withdrawal.
This system could empower small creators, freelancers, and businesses who rely on digital platforms for income.
Meta previously tried to launch its cryptocurrency under the name Libra, later renamed Diem. The project aimed to create a global digital currency backed by a basket of international currencies. However, the idea faced heavy criticism and regulatory opposition from governments and central banks around the world.
Concerns included:
Meta’s potential influence over global financial systems
Data privacy and misuse
Consumer protection issues
Financial stability risks
Due to these challenges, the Diem project was shut down in 2022. Meta sold the Diem technology to another company, and the team behind it disbanded. Since then, Meta has stayed quiet about any big crypto plans — until now.
One of the main challenges for Meta’s new crypto efforts will be government regulation. In the United States, lawmakers continue to debate how to handle stablecoins. A recent bill called the GENIUS Act, which aimed to set clear rules for stablecoin providers, failed to gain traction in the U.S. Senate.
This means there’s still no unified regulatory framework for stablecoins in the country. However, Meta’s decision to work with existing regulated partners instead of creating a new token from scratch may help avoid some of the issues it faced with Libra/Diem.
By using trusted providers like Circle or Tether — both of which already work with regulators — Meta might reduce legal risks while still entering the digital currency space.
If Meta begins using stablecoins across Facebook, Instagram, and WhatsApp, it could have a huge impact on the global crypto ecosystem:
Over 3 billion users could be introduced to stablecoin payments through Meta’s platforms.
Daily crypto transaction volumes might increase, especially in emerging markets.
It could drive more mainstream adoption of blockchain-based finance.
Such a rollout would also boost the reputation of stablecoins like USDC and USDT, reinforcing their role as reliable digital dollars for everyday transactions.
So far, Meta hasn’t confirmed a timeline for launching stablecoin payments. No official product announcements have been made, and testing is likely still in early stages. However, industry insiders believe something could launch within the next year — possibly starting with pilot programs for selected users or creators.
The idea isn’t to build another coin, but to make crypto payments a normal part of how users earn and move money on Meta platforms.
If successful, Meta’s plan could influence other tech companies to explore stablecoin integration. Rivals like TikTok, X (formerly Twitter), and YouTube may also start looking into crypto payouts as competition for creators continues to heat up.
Meta's renewed interest in cryptocurrency, this time through stablecoin partnerships, represents a major shift in strategy. Instead of trying to reinvent money, Meta is now focusing on solving real payment problems using tools that already exist.
This approach appears more practical, less risky, and better suited to today’s regulatory climate. If stablecoin payouts do become part of Meta’s ecosystem, it could reshape the way billions of people interact with money on the internet.
Meta’s success in this area will depend on user trust, regulatory clarity, and the company’s ability to build seamless, secure payment systems using blockchain technology. The next few months may reveal more details, but signs suggest that Meta is getting serious about bringing crypto payments to the mainstream.
