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Swiss watchmaker Franck Muller has launched a limited-edition luxury watch connected to the Solana blockchain, introducing what it describes as a "phygital" innovation combining traditional craftsmanship with digital identity. The company will release only 1,111 units of this timepiece, each priced at 20,000 Swiss francs, or approximately $24,300.
Buyers can immediately access their digital assets using Solana wallets from their wrists by scanning the embedded QR code. The launch occurred amid rising concerns about physical attacks on crypto investors, which made crypto investors concerned about their safety and visibility in the Web3 sector.
This Franck Muller model is the first to come with a QR code for connecting to a Solana wallet. According to the company, this helps users easily access their digital assets and check their ownership from any location. In addition to other perks, owners sometimes get early access to events and on-chain rewards.
Despite the innovation, concerns have emerged regarding the implications of openly displaying wallet-linked accessories. The integration of a visible wallet connection into a high-value physical item may increase vulnerability to theft or physical assault. Critics argue that while the technology may appeal to collectors, it could also expose wearers to unnecessary risks.
Events over the past few weeks have given greater weight to these matters. In other instances in France, people associated with crypto holdings, including family members of crypto executives and founders, were attacked. Sometimes, the attackers would abduct people, occasionally cause injury and in some cases, demand a ransom and use violence against their victims. These incidents are leading to questions about publicizing digital wealth with physical items.
Franck Muller’s entry into Web3 aligns with the growing trend of “phygital” products. These items' physical and digital features combine to allow users to use them in many ways. This watch aims to blend high-quality horology with blockchain technology.
Market researchers have reported strong growth in physical engagement with North America leading adoption. According to Virtue Market Research, physical experiences may improve customer engagement by 35% and boost brand loyalty by 40%. These experiences often rely on emerging technologies such as AR, VR, and AI.
Still, some experts question whether connecting high-value assets to wearable items adds unnecessary risk. While the watch appeals to tech-savvy luxury buyers, its timing during heightened physical threats may limit widespread adoption. The rise in real-world attacks against crypto holders complicates the public use of such high-profile, blockchain-linked products.
Each watch will be available through Franck Muller’s official channels. In addition to its physical design, the timepiece acts as a Web3 identity marker, enabling users to display their participation in the Solana ecosystem. However, the growing number of cryptocurrency crimes might cause users to use less identifiable information on the blockchain.
Combining watchmaking skills and blockchain technology may introduce significant change for luxury companies. Uncertainty remains about whether public displays of digital identity will be adopted or avoided in a dynamic risk environment.
Also Read: Crypto Prices Today: Bitcoin Price Dips to $110,703 as Ethereum Nears $2,700
