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Adrian Aidid has been interested in the world of e-commerce and the Google Ads industry from an early age. Born to a single refugee mother in Bristol, he worked to build a successful 30-person agency, collaborating with some of the most innovative direct-to-consumer brands.
Now the owner of LDX Digital, an agency that focuses on Google Ads, e-commerce, and new customer acquisition, Aidid works to inspire people through a relentless work ethic and to help businesses succeed. But beyond business growth, his mission is rooted in something deeper: empowering others, from his own family to the next generation of entrepreneurs.
Aidid always knew he wanted to work in the e-commerce sector. Though ambitious, he was forced to navigate life without a father figure, which led him to seek out mentors to guide and consult him in the e-commerce space.
“I wanted my family never to worry about money again,” Aidid shares when speaking about his single-parent mother and five siblings. “Especially my mother, who had me at 19 years old.”
Fortunately, Aidid has always been a go-getter. This inspired him to take the necessary risks to start LDX Digital, now one of the fastest-growing new customer acquisition agencies in Google Ads, serving the European, Middle Eastern, and African regions. Today, LDX Digital ranks in the top 3% of Google Ads agencies worldwide based on spend and holds the distinction of being a Google Premier Partner.
Though self-doubt sometimes inhibited Aidid, he utilized his personality and public-speaking abilities to guide him through the complex e-commerce space. Through his work at LDX Digital, he specializes in helping e-commerce brands grow through Google Ads, consulting them on how to increase new customer acquisition, boost profits, enhance average order value, and improve their bottom line and operational efficiency.
To create LDX Digital, Aidid acquired top talent and built an in-house recruitment and HR team to ensure they received the best possible training and onboarding. This strategic approach to building infrastructure has been key to the agency’s growth.
“At LDX, we never take our foot off the gas,” the company website states. “If we spot an area for improvement, we make sure you capitalize on it.”
Aidid says, “The devil is always in the details.” While this sounds like a simple concept, he advises people to double-check and verify the information they are given before moving forward in any part of the business, particularly in e-commerce.
Alongside this, Aidid also advises people to “never be the smallest fish in the room” and to “always put yourself in environments where you are the dumbest person.”
“Your environment is always stronger than your willpower,” Aidid says. “Move and go to conferences where the action is happening. That is how growth happens.” Yet he also highlights the importance of slowing down as companies scale: “When growing bigger, you have to slow down to get systems and processes right. Slow is smooth, and smooth is fast.”
His expertise and public-speaking abilities have earned him invitations to speak at leading conferences, including a keynote presentation at Google’s HQ, a moment he considers one of the most important in his career.
In the future, Aidid aims to continue owning and investing in businesses in the tech sector, specifically e-commerce and SaaS. He is also working to help found an organization that mentors boys without fathers, providing them with advice and support. This commitment to giving back reflects his understanding that real success is measured in the lives you impact, not just business metrics.
While Adrian Aidid’s journey has been one of navigating both personal and professional challenges, his efforts have paid off. Through his work with e-commerce, SaaS, and fintech brands, he has grown one of the top 3% Google Ads agencies globally—and he doesn’t intend to stop there. His story showcases that hard work, determination, and a commitment to empowering others can lead to meaningful success.
