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Purva Gupta, Co-founder and CEO of Lily AI, a retail technology company, is transforming e-commerce with AI-driven product content. She bridges consumer language and merchant descriptions to help shoppers find exactly what they need. Named an Ad Age Leading Woman 2024, Purva blends tech innovation with a passion for smarter, human-centered shopping.
Purva was born in an Indian business family and raised in Rajasthan. She managed to get rid of her stuttering by using determination as well as proper communication. A Bachelor’s in Economics Degree from Shri Ram College of Commerce and an MBA in Finance from the Indian School of Business gave her the combination of strong analytical skills and an entrepreneurial spirit.
Purva began her journey at Saatchi & Saatchi, where she created campaigns that resonated with the customers on a very deep level. After that, she worked with Eko, which was a mobile payment startup and the Innovation Fund at UNICEF Ventures to come up with products that would actually change the world. In 2015, she became the co-founder of Lily AI, an AI start-up that not only revolutionizes online shopping but also customizes user experiences and generates quantifiable revenue for big retailers.
Lily AI integrates advanced artificial intelligence to transform retail through personalization, content generation, and intelligent taxonomy for smarter, consumer-focused eCommerce experiences.
Retail AI Index: At the Retail AI Index, Lily AI has identified 100 retailers that excel at using AI for personalization, search, and innovation. The main players like Amazon, Walmart, and Stitch Fix are awarded for their role in the next generation of e-commerce transformation and strategy.
Generative Content AI: Lily AI is a strong ally of brands in terms of the production of SEO-friendly, customer-centered product content through the use of generative AI. By the synergistic use of LLMs, computer vision, and machine learning, it hastens the process of product launches and the rate of conversion due to the attractive, human-centered shopping experiences.
Emotional Personalization: By means of emotional context and deep product intelligence, Lily AI is boosting personalization in the e-commerce industry. With its Series A funding, it is scaling the AI-based filters, search, and recommendations to create more emotionally resonant, customer-first digital journeys.
Smart Product Taxonomy: The adaptive retail taxonomy of Lily AI maps products to the campaigns that are most appropriate in a very smart way, thus helping in seasonal planning, tagging, and product discovery. Retailers will thus be able to provide the timely personalized engaging experiences that are in line with what the customers expect thanks to this AI-driven approach.
Purva's outstanding leadership has made Lily AI a pioneer in the field of AI-powered retail optimization. The platform, which is already used by major retailers like Macy's, Tory Burch, and Abercrombie & Fitch, has made product discovery and personalized shopping smarter. She has attracted a substantial amount of funding, pushed the boundaries of AI technology, and gained recognition as both a Tory Burch Fellow and an Ad Age Leading Woman, all of which have changed the way people interact with online shopping.
Purva Gupta has not been involved in any personal controversies that are publicly known. She is known for her professional accomplishments, the recognition she gets at Lily AI where she is credited with being the driving force behind innovation in retail technology and AI-powered eCommerce personalization, and the fact that she is among the leaders in retail technology and AI-powered eCommerce personalization.
