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Amazon is advancing its artificial intelligence capabilities by developing a new AI model, Olympus, aimed at taking on leading competitors like OpenAI and Google. With Olympus, Amazon seeks to enhance its AI technology by processing images and videos, in addition to text, which is a significant leap in generative AI. The model is expected to offer features that can analyze visual scenes, such as a basketball shot, based on simple text prompts, thus improving Amazon's search capabilities and online services.
Amazon's AI model, which is codenamed Olympus, is reportedly twice the size of OpenAI's GPT-4, featuring two trillion parameters compared to GPT-4's one trillion. This scale allows Amazon to enhance its products, such as Alexa, and integrate the technology into its retail operations, making it a competitive force in the AI arms race. Olympus is designed to give Amazon an edge in the rapidly evolving AI market, helping the company close the gap with its rivals, including Google’s Bard and Microsoft’s OpenAI.
The company’s investment in Anthropic, a key player in generative AI, further demonstrates its commitment to AI's future. By injecting an additional $4 billion into Anthropic, Amazon is positioning itself as a strong contender in the AI field. This move follows a similar investment made in 2023, signalling Amazon's ongoing push to secure its place in the future of AI.
As Amazon continues to develop its AI technology, Olympus is expected to play a key role in driving its AI-driven products. The company's recent focus on integrating generative AI into Alexa smart speakers is a part of this strategy. With Olympus, Amazon plans to provide more conversational capabilities and support for complex queries, giving Alexa a significant upgrade. This development positions Amazon to compete with other tech giants in the race to build the most advanced AI systems.
Therefore, Olympus show ideas and attempts of Amazon to create and implement own AI model for leading the AI market. In this way, by cutoff many third-party AI providers such as Anthropic, and investing in the company’s own AI solutions, Amazon more or less dictates the future development of artificial intelligence in areas of retail and voice technologies. And finally, as Olympus is approaching is expected release, one can confidently say that Amazon is relying heavily on AI to build its technological home.
