How Efficient is AI in Finding a Soulmate for you Online?

Although a study published in the Proceedings of the National Academy of Sciences, Rosenfeld discovered that heterosexual couples are more likely to meet a romantic partner through personal contacts and connections, in the past decade, many couples met online. 2017's survey by Standford University on American adults found that around 39% of heterosexual couples meet their partner online, compared to 22% in 2009.

Finding love through online dating sites/apps has become an everyday reality. With hectic lifestyles and breathtaking life paces, people are reluctant to go out and look for an appropriate date due to the lack of time and safety measures caused by the coronavirus pandemic. Therefore, dating applications have become popular and handy in the COVID-19 scenario to search for a soulmate or date online.

It's not surprising that dating app development is a real trend in today's scenario. With technological advancements such as artificial intelligence (AI) and machine learning (ML), these applications become more effective. These emerging technologies make the searching process more personalized, accurate, seamless. But, how can AI help people to find love online? Let's look at how AI assists people with finding their perfect matches and makes dating apps better.

Dedicated Algorithms for more Accurate Matching

Artificial intelligence can help one find the perfect match by memorizing the choices that one makes. When one visits a dating site, one might send messages to a specific subset of men or women. One might not pick up on the connection instantly, but AI will pick up on it. AI algorithms will remember one's preferences. By following that way, when one hops onto a dating site, AI will tell one about the people that meet one's requirements in seconds. This tool is incredibly useful and hassles out of finding partners who attract one. It enables one to clear the settings at any time if one wants to swap features or dating styles. These algorithms indicate one's preferences and pick singles online that fits one's needs.

Enhanced Security

AI also helps prevent fraudulent activities, improving app security. It provides a positive user experience that will directly impact app usage, conversion rates, and sales. The better experience people get, the higher possibilities are for a user to upgrade to the paid premium account. Eradicating any fraudulent activities is the only way to achieve the loyalty of app users. Hence security has to be the topmost priority for any dating app, and AI contributes to it significantly. AI is superior at identifying suspicious actions in dating apps and addresses issues faster and efficiently.

Quality Relevant Content

Artificial intelligence can help a user to make the user's profile better. In case a user has low popularity and faced many rejections, it will provide suggestions skimming through the user's profile. It will guide the user on improving the user's page more visible and appealing to other individuals. It also recommends a user change profile picture or adds more relevant info about oneself that would be interesting to the user's potential dates.

AI is smart enough to point out mistakes in pictures and tell the user how to rectify them. This technology can do anything and everything to meet one's soulmate faster and build a new romantic relationship with ease.

Instances

As per the study by Online Dating Magazine, there are currently almost 8,000 dating sites, increasing opportunities and potential to find love with deep learning and careful data analysis with artificial intelligence.

For example, a widely popular smartphone dating app, Tinder, powered by AI, gives real-time updates if someone is available near one or in the neighbourhood. One can swipe right if one wishes to meet the match or left to start chatting to plan a perfect date.

Online Dating Pioneer eHarmony announced that it was developing an AI-infused feature that would nudge users to suggest meeting in person after they have been chatting on the app for a while.

Wrapping Up

AI solutions play an inevitable part in our day-to-day personal and professional lives. This technology is broadly used in dating apps as it makes the soulmate matching process much seamless, faster, and more accessible. Henceforth, artificial intelligence is a smart key to finding one's love online.