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Gift Goals add a visible target during vertical live streams, converting viewer gifts into Rubies that translate directly into earnings.
Activation requires enabling gifts in YouTube Studio under the Virtual Items Module, with Super Stickers disabled in vertical streams.
Smart goal-setting and rewards drive higher engagement, making Gift Goals both a monetization tool and a way to strengthen fan connection.
Gift Goals is a new tool on YouTube that adds a fresh way to drive support during vertical live streams. The feature places a visible target on screen and allows fans to contribute animated gifts that push progress toward that target. It uses YouTube’s Jewels and Rubies system and is gradually rolling out to eligible channels. Let’s take a look at how this feature is driving a change in YouTube’s earnings landscape.
Gift Goals expands the existing tool to vertical live streams. A target amount and timeframe can be set, and fans contribute gifts purchased through Jewels. Those gifts convert into Rubies, and the progress bar updates in real time. The feature also allows creators to announce a celebration or reward once the goal is met, increasing audience engagement.
Gift Goals provide a clear, gamified system for monetizing live interaction. The visible goal bar keeps engagement high, gifts convert to Rubies that translate into earnings, and the system reflects the successful gifting models seen on other platforms. YouTube is encouraging early use by offering promotional bonuses.
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Check eligibility. Access is limited to approved regions and channels that meet the Virtual Items program requirements.
Enable gifts in YouTube Studio. On desktop, open Studio, go to Earn > Supers & Gifts, and accept the Virtual Items Module. On mobile, open Studio, tap Earn > Gifts, and turn it on.
Stream in vertical format. Gifts work only with vertical live streams using the YouTube app or compatible third-party tools.
Create a Gift Goal. A target amount and timeframe can be set, with the option to announce a planned celebration once achieved. The progress bar appears on screen.
Track earnings. Gifts convert to Rubies, with 100 Rubies equaling $1. Balances and activity appear in Studio under Supers & Gifts.
Disable if needed. The Gifts toggle can be switched off at any time in Studio.
Note: enabling gifts removes Super Stickers from vertical live streams.
Join a vertical live stream with Gift Goals active.
Purchase Jewels in bundles through live chat.
Send pre-designed animated gifts using Jewels.
Gifts appear as overlays and count toward the visible Gift Goal. Some gifts can be sent rapidly in combos for added impact.
Eligibility: Access depends on region and channel approval under the Virtual Items program.
Vertical-only: Horizontal streams do not support gifts.
Super Stickers: Once gifts are enabled, Super Stickers become unavailable in vertical streams.
Earnings: 1 Ruby = $0.01, with 100 Rubies = $1. Early incentives may add bonuses up to a cap.
Purchase limits: YouTube applies spending caps for viewer safety.
Start with small, achievable targets.
Announce simple, fun rewards for hitting goals.
Share Gift Goal details before going live to build anticipation.
Keep the progress bar visible throughout the stream.
Celebrate goal completion publicly with recognition.
Combine with other monetization tools, while remembering that Super Stickers are disabled in vertical streams with gifts.
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Gift Goals are reshaping live streaming by allowing creators to transform audience engagement into progress that can be seen and earnings that can be tracked. While the tool is still in testing and eligibility requirements may change, the path to success is clear. Creators who use Gift Goals effectively focus on transparency, realistic objectives, and public recognition of audience support. This feature might just become what drives monetization on YouTube for several creators and artists.
