.png){kind=logo}
Discover how to leverage Snapchat for business, utilizing Stories, Spotlight, and AR Lenses to reach Gen Z effectively.
Discover strategies to grow your brand, drive traffic, and build loyalty using Snapchat’s powerful tools.
Unlock Snapchat for Business Marketing tips to create authentic, engaging content that boosts visibility and sales.
Snapchat has evolved from a simple messaging platform into a powerful business tool that connects brands, particularly those just starting out, with younger audiences. With millions of daily users and engaging content, it has become a very prominent business platform for brands.
The best part of using this application involves users opening this app dozens of times a day. Therefore, it increases engagement and presents businesses with opportunities to tell stories and get traffic to build brand loyalty.
If you’re interested in promoting and building your business using Snapchat, here are the steps to make it happen quickly.
To start your business using Snapchat, you need to set up your account appropriately. This is the first step. So, create a Snapchat Business account. It will unlock exclusive tools to showcase your brand, run ads, and measure performance periodically. Once the account is active, it will access multiple key features that are essential for promotions:
Stories: The first method of promotion includes Stories. Once posted, content here remains for 24 hours, making it an ideal way to promote items. One can share behind-the-scenes moments or product highlights to engage the audience in a creative way. Additionally, when posting something on Stories, consider adding links to your website to direct users to explore the products on your site.
Saved Stories: The next step is to use the Highlights. This one feature has significantly improved things for business owners. Using Highlights, one can pin important content, making it visible to the audience for an extended period. It’s kind of a digital brochure.
Spotlight: This is another Snapchat tool that business owners must use to gain traction. This tool enables users to post vertical videos, allowing brands to share creative content and gain organic views and audience. These are accessible beyond the followers, which expands visibility.
Discover: The following section where brand promotions can be done is Discover. In this Snapchat section, users can view branded content, such as paid ads. It’s more like a magazine section within the app.
AR Lenses: AR Lenses are a crucial tool for business promotion. This feature offers interactive and branded filters that allow users to try on products or engage with them with creative effects. This process boosts engagement further.
Using these tools on Snapchat, one can craft a unique business strategy consisting of short-term promotions with evergreen storytelling.
Also Read: Best 10 AI Directories to Promote Your Tools (2025)
Understanding the features is important, but what is more crucial is using them strategically to drive the business to success. To begin with the strategy, first ensure that your goal is clearly defined. Whether you’re trying to drive website traffic or build brand loyalty, setting a goal is essential. Once the goals are set, choose tools accordingly to get the best outcome.
To elaborate further, if your goal is to boost sales, Stories is the best choice, as it will drive users to the product pages. However, if brand awareness is what you are looking for, Discover or AR Lenses are the top features to fit your requirements. These tools will make the brand visible to a larger audience. Finally, Spotlight can help you go viral with engaging and creative content.
Furthermore, Snapchat offers several filter options to target specific audiences. Brands can set their audience using in-app filters. They can choose by age, location, and interests to ensure that content reaches the most relevant users worldwide.
Here’s one thing to note. While promoting products, brands must consider that the core audience base of Snapchat is. Another critical factor is understanding the audience. Snapchat’s core user base is Gen Z and young millennials.
Therefore, excessively polished advertising mostly appears fake to them. Instead, choosing authentic, raw content for promotion will be more effective.
Also Read: Is AR Changing Social Media Marketing? See If Your Brand is Ready
With every passing year, Snapchat is evolving into a platform that showcases creativity, authenticity, and real-time interaction, rather than just a messenger for sharing quick photos and messages. In recent years, businesses have invested significantly in establishing a strong presence on Snapchat and leveraging its interactive features to boost engagement over time.
The most prominent factor contributing to its popularity is that users open this app multiple times a day and scroll through its content. Therefore, promotions that feel fun and engaging attract substantial audiences, ultimately leading to business success.
To sum up, in the fast-paced modern world of 2025, Snapchat offers businesses the opportunity to connect with younger audiences on their terms and in ways that truly resonate.
You May Also Like:
FAQs:
1. Can Snapchat be used for business?
Ans: Yes, brands use Snapchat to share short-lived snaps, run ads, and engage users through interactive features like filters and geotags, making it suitable for marketing.
2. Is Snapchat for business free?
Ans: Creating a business account is free, but advertising costs extra. Both unpaid and paid tactics are effective for promoting your business.
3. How do businesses advertise on Snapchat?
Ans: Businesses run ads via Ads Manager, using sponsored lenses, filters, and Story ads targeted to specific demographics and interests.
4. Why is Snapchat good for marketing?
Ans: Snapchat’s ephemeral content drives engagement and urgency, especially among younger audiences, helping brands build trust and authentic connections.
5. How to grow followers and engagement?
Ans: Offer exclusive discounts, run contests, collaborate with influencers, and regularly post behind-the-scenes or interactive content to attract and retain followers.
