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Sports organizations rely on strong leadership, skilled players and teamwork to succeed, but managing a complex, growing workforce presents real challenges. When information is fragmented or handled manually, payroll errors multiply and employees lose visibility into their data.
Automating HR and payroll processes with solutions like Paycom, regarded as one of the best HCM software providers, improves accuracy and gives employees direct control of their own data. Deloitte’s 2026 Global Sports Industry Outlook reports that organizations are competing for skilled employees, prompting them to rethink compensation, development and retention strategies that align workforce goals with business success.
This urgency is amplified by market dynamics. Kearney projects the global sports market will reach $602 billion by 2030, with investors focused on running teams more efficiently rather than simply increasing revenue.
Paycom’s single-software approach helps teams streamline HR and payroll processes and reduce manual work with tools like:
Beti®, which empowers employees to manage their own payroll
Direct Data Exchange®, which analyzes how employees interact with data and identifies potential opportunities to maximize ROI
IWant™, a command-driven AI engine that pulls from data employees entered to provide instant, accurate answers
GONE®, which automates time-off decisions using a customizable decision engine
Several sports organizations are already seeing results with Paycom. The Sacramento Kings and Golden 1 Center recently announced Paycom as their official HR and payroll technology partner, using its solutions to simplify and strengthen day-to-day operations.
Other teams are reporting measurable gains in efficiency and employee engagement, showing how the right technology can support both staff and the fan experience.
The practical impact of these tools extends beyond back-office efficiency. It’s technology that teams and players use every day. Paycom recently launched a multiyear partnership with NBA champion and All-Star Jalen “JDub” Williams, whose own team’s staff uses the platform, to showcase exactly that.
“I’m all about hard work and having fun along the way. When a brand like Paycom matches that energy and represents performance and style, it’s easy to vibe in the creative process,” said Williams in a press release. “Our team uses Paycom, which is easy to use. I am excited to partner with a brand to make something special and showcase how NBA stars use everyday technology.”
The partnership highlights IWant and how it gives employees quick access to payroll, schedules and HR information, simplifying routine tasks and providing real-time insights. By featuring Williams using the platform, it emphasizes how teams can streamline operations, reduce administrative burden and empower employees to focus on strategic priorities.
Beyond individual endorsements, professional teams are reporting measurable gains in efficiency and employee engagement. Organizations like the New England Patriots are leveraging Paycom’s solutions to achieve substantial improvements across their operations.
The Kraft Group, parent company of the New England Patriots, has nearly 5,000 employees across its businesses, with complex payroll rules covering players, staff, schedules, salaries and tips. Manual processes and incompatible systems increase risk and administrative burden.
Since implementing Paycom, employees have full control over their own data, which reduces errors before they reach HR. There was 100% employee usage, and Beti cut payroll processing time by 75%. Payroll preparation dropped from 32 hours to eight, and automated checks help prevent costly mistakes.
As of October 2025, Direct Data Exchange helped the team identify $5 million in potential savings, freeing HR professionals to focus on employee support rather than data entry. Real-time analytics also improved executive visibility, helping leadership track costs and efficiency more accurately.
The Sacramento Kings and Golden 1 Center named Paycom their official HR and payroll technology partner. Through the partnership, the organizations are leveraging Paycom’s single-software approach to streamline HR and payroll operations and enhance the employee experience.
Paycom also joined the Kings Business Council, a network of local, regional and national business leaders connected through strategic B2B relationships, extending the partnership beyond technology into the broader Sacramento business community.
Seasonal staff and payroll issues were long-standing challenges for the Oklahoma City Comets, a minor league baseball team. Beti lets employees check their hours and pay rates before payroll goes through, so they know they will be paid correctly. That takes a big weight off their shoulders. Supervisors no longer have to hunt down reports or fix mistakes. Instead, they can spend their time making the ballpark experience better for fans and staff.
When employees can manage their own information and routine tasks are automated, organizations gain time to focus on their people and the fan experience. That helps them retain top talent and operate at a higher level every day.
For organizations across leagues and markets, the right technology partner isn’t optional. It’s what enables teams to scale effectively and compete for top talent.
