An Exclusive interview with Sakshi Chhapolia, CEO and Founder, AAIENA

With emerging disruptive technology, almost every sector is eager to implement those technologies in their operations. The fashion industry is no different. AAIENA is a tech-based company that deals with technological advancements in the field of fashion and fitness.

Analytics Insight has engaged in an exclusive interview with Sakshi Chhapolia, CEO and Founder, AAIENA.

1. Kindly brief us about the company, its specialization and the services that your company offers.

AAIENA is a tech-based company (under the aegis of Sankshit Group) located in Noida. Our company deals with technological advancements in the field of fashion and fitness. Our main portfolio comprises of providing our clients or individuals with software solutions to have complete contactless experience in both domains of fitness and fashion. Our exclusive portfolio deals with AI and AR-related software that understands the needs of clients and solves their problems to a personalized level.

2. Kindly mention some of the major challenges the company has faced till now.

We have lost one of our strongest pillars, our founding member. But each and every team member has strengthened enough to stand to work for a single dream and vision. This period has taught us "Together we have achieved little-little milestones and we can achieve many more"

3. What's your growth plans for the next 12 months?

We are currently gearing up to launch our new product ETTIRE in the market very soon. The application ensures end-to-end encryption for customers accessing the trail room for outfit selection, our new product would propagate through the customer's desired outcome. We aim to launch more upcoming products from our side and wish to establish as a market leader in providing cutting-edge fashion technology solutions to society.

4. What is your Leadership Mantra?

The only fear you should fear is the fear itself. So should have the ability to take a risk and be firm with the decision. "There is no substitute for hard work, one has to take upstairs only to reach the peak" is what I believe.

5. What is the edge your company has over other players in the industry?

We truly believe that survival of the fittest is not only true to the human species, but this theory proves its presence best in almost every domain of our life. This is what we believe to be the factor driving our innovations apart from our competitors. To sustain in this dynamically changing industry, we constantly churn for new ideas and innovations that could solve complex real-life fashion and fitness problems at a personalized level.

6. Tell us how your company is contributing in the IoT/AI/big data analytics/robotics/self-driving vehicles/cloud computing industry of the nation and how the company is benefiting the clients.

Approximately 15 to 40 percent of online store purchases are returned due to poor sizing. In addition to this, 5 to 10 percent of in-store purchases are returned.  We at AAIENA, are bringing a new revolution for perfect body size, 3D apparel design, and virtual trial room by leveraging the power of big data and artificial intelligence.

7. What is the future of IoT/ artificial intelligence/ML/cloud computing in India?

With the advent of technology, we are pacing with machine learning, deep learning, we are using serverless and cloud computing technology for zero downtime.

8. How do you see the company and the industry in the future ahead?

At AAIENA, we believe that it's in this modern era the company which is not riding this technological wave will not be able to cope up with the upcoming trends. Every company should not only focus on the present needs but also keep an eye on futuristic vision and advancement. With the launch of its very first Sizing application, our reach and outreach have seen an upsurge and we noticed that personalization is the key in the fashion and fitness industry. We took this commitment to the next level and incorporated personalization with our cutting-edge technology.

9. What is your advice to aspiring big data and analytics leaders?

Big data analytics and data analytics is the frontiers of the IT industry. Big data and data analytics has become significant as it aids in improving business insight, decision makings and provide the biggest edge over the competitors. This applies to organizations as well as professionals in the analytics domain. For professionals, who are skilled in data analytics, there is an ocean of opportunities out there.