Bengaluru, India - 4th Sep 2026 - Today, Havells has launched the Agentic AI Voice feature, a conversational interface in the Havells One app that lets users control connected appliances by speaking naturally in English and seven Indian languages. This solution is built by the Havells Center for Research & Innovation (CRI), using ElevenLabs' streaming Speech-to-Text and Text-to-Speech models as the voice interface layer, integrated with Havells' own conversational intelligence and device-control agents. The feature is live for all 2.67 million Havells One mobile app users.
The feature supports Hindi, Tamil, Telugu, Bengali, Kannada, Gujarati, and Malayalam alongside English. And the journey doesn’t stop here—we aim to go further, expanding support to additional Indian languages in the future. Users can speak naturally in their preferred language to the agent, and instruct it to control appliances, rooms, scenes, and coordinated actions across connected devices It covers a broad range of Havells devices including, fans, air purifiers, water purifiers, and water heaters, Lloyd air conditioners and washing machines, Crabtree smart switches and upcoming smart home products.
Havells' earlier voice experience was command-driven and covered English and Hindi on selected appliances, requiring users to remember specific phrases for appliances to respond. The Agentic AI Voice feature interprets intent rather than fixed syntax, including the code-mixed speech common in Indian households. A single request such as "make the room comfortable" orchestrates the air conditioner, air purifier, fan, and lights together, and requests spanning multiple devices are executed across different connectivity protocols at once. The agent’s memory retains context across turns, asks for clarification when a command is ambiguous, and can explain device error codes in plain spoken language.
Havells evaluated voice AI models on recognition accuracy, multilingual support, latency, and voice synthesis. The Havells CRI team successfully moved the solution into production within approximately six weeks, with support from ElevenLabs' Forward Deployed Engineering team on voice quality and regional language pronunciation tuning.
“This Agentic AI Voice capability is a breakthrough for our customers, allowing them to control and interact with their devices naturally, without having to remember commands or learn rules. Its potential is limitless and will continue to expand as new capabilities are added across our devices and services. As a daily-use AI experience, it showcases the transformative potential of AI agents, far beyond the traditional voice interfaces of the past. Consumers just need a Havells Smart device registered in their Havells One App to use this feature."
Dipesh Shah, Executive President and CTO , Havells
"People have always had to learn the interface of communicating: the commands, the syntax, the order they come in. That is hardest in India, where a household does not speak one language and often moves between three in a single sentence. Powered by ElevenLabs’, Havells now runs seven Indian languages alongside English across an appliance range, so the person no longer has to meet the technology halfway. They say what they want to the agent, in the language they were already thinking in, and the devices respond."
Karthik Rajaram, General Manager and Country Head, India, ElevenLabs
Havells has outlined further expansion of the feature including wider Indian language coverage, deeper personalization for individual household members, bringing additional appliances onto the voice platform, and extending voice beyond device control into product FAQs, troubleshooting, and scheduling.
Havells India Ltd is a leading FMEG (Fast moving electrical goods) and a consumer durable company, with a presence across 60 countries. Its product range includes Industrial & Domestic electrical goods and consumer durables. Havells owns prestigious brands like Havells, Lloyd, Crabtree, Standard and Reo.
ElevenLabs is an AI research and product company. It builds AI voice and audio models, creative tools, and conversational agents across 70+ languages. Millions of consumers, developers, governments, and businesses use ElevenLabs — including employees at two-thirds of Fortune 500 companies. With its models and platform, the company aims to transform how people and businesses communicate with the world.
ElevenLabs has grown its presence in India with a 24-member GTM team. We work with leading Indian enterprise companies and platforms, such as Cars24, Meesho, TVS Motor, Mahindra, JioStar, Urban Company, Eternal, PocketFM, 99acres, particularly in conversational AI and customer engagement workflows
Media contact
ElevenLabs: press@elevenlabs.io
Havells: amit1.sharma@havells.com