Buying a gaming chair without trying it first can be difficult, especially when it comes with a premium price tag. Secretlab is addressing that problem by expanding its physical retail presence in the US, giving customers more opportunities to see and test its products before buying.
The gaming furniture company has announced a partnership with Best Buy to bring its chairs and desks to select retail locations. The move gives Secretlab customers another way to shop beyond its online store, where the company has traditionally sold most of its products directly.
The retail expansion begins on November 18, with Secretlab products available at selected Best Buy locations. Customers can experience the company's gaming furniture in person and purchase products through the retailer.
The bigger announcement is the opening of Secretlab's first-ever Experience Store on Melrose Avenue in Los Angeles, also scheduled for November 18. Unlike a standard retail display, the location is designed to give visitors a closer look at the company's products. Customers can speak with product specialists, try different setups, and get advice before choosing a chair or desk.
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The store will also feature new product releases and exclusive items. Secretlab has planned opening-day activities and special offers for visitors.
Secretlab has built much of its business around online sales, but gaming furniture is not always easy to judge through product photographs. Seat comfort, materials, lumbar support, and adjustability are easier to assess in person.
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The Best Buy partnership could help the company reach customers who prefer visiting a physical store before spending several hundred dollars on a gaming chair.
Secretlab says it already serves more than three million users worldwide. With the new retail locations, the company is looking to bring its products closer to US buyers while offering a more hands-on shopping experience.