Versant-owned news network MS NOW is expanding its paid streaming membership to connected television platforms, including Roku, Apple TV and Amazon Fire TV. The move will allow subscribers to watch the network's live television coverage directly on their TVs without requiring a traditional cable subscription.
The expansion, announced on November 2, also covers Samsung and Google TV platforms. The rollout comes just one day before the US midterm elections, when demand for live political news and election coverage is expected to increase.
The network's 24/7 live television feed is now available through its app on supported connected TV platforms. Subscribers can also access full episodes of MS NOW programs on demand.
Users can watch live coverage by purchasing the paid membership or signing in through a participating television provider. This gives viewers an alternative to conventional cable packages while allowing existing television subscribers to continue accessing the service.
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MS NOW's membership costs USD 7.99 per month or USD 79.99 annually. The subscription provides access to its live television feed and on-demand programming through supported devices.
The membership was initially introduced as a direct-to-consumer offering, allowing audiences to access the network's content and interact with its journalists through digital platforms. Expanding the service to television devices is another step towards reaching viewers who prefer watching news on larger screens.
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Versant also plans to introduce additional membership features to the connected TV experience during the first quarter of 2027. These will include exclusive series, twice-daily live question-and-answer sessions with journalists and other live events.
The expansion reflects MS NOW's efforts to strengthen its digital subscription business as traditional cable television faces continued pressure. By making its programming available across more devices, the network is looking to attract viewers who prefer flexible streaming services over conventional television subscriptions.