GTA 6 is already showing huge demand months before its launch. Take-Two Interactive CEO Strauss Zelnick said the game's pre-orders have had an ‘exceptional start’ and called the response unprecedented. However, the company has not shared the exact number of pre-orders. The last quarter results of Take-Two Interactive show that the company has drawn $1.39 billion in sales from April 1-June 30. Notably, during the final period of the quarter, the GTA 6 pre-order started.
However, the company didn’t mention any specific numbers for the pre-order. The CEO, Strauss Zelnick, mentioned, “I can say that the level of preorders is unprecedented and astonishing, and we’re very grateful for that.” He further added, “But they are so unprecedented that we just don’t know how it’ll translate into sales, which is a question I answered earlier. We genuinely don’t, and we just don’t believe in claiming victory before it occurs.”
Take-Two’s reported $1.39 billion in total net bookings for the quarter mainly reflected, as the CEO mentioned, ‘better-than-expected performance’ from NBA 2K and the wider GTA franchise. NBA 2K bookings rose 7%, while GTA bookings increased 3%. However, the net bookings were down 3% from $1.42 billion in the previous year’s quarter.
Also Read: GTA 6 Pre-Orders: How Xbox Players Can Slash the Price Using Reward Points
GTA 6 is currently scheduled to launch on November 19, 2026, for PS5 and Xbox Series X/S. Take-Two has repeatedly backed the date and sees the game as a key part of its next financial year.
The excitement is already spilling into the wider gaming market. GTA 6's digital pre-order campaign is on track to become its strongest ever recorded. For Take-Two, the real test begins in November. GTA 6 is not just another major release. It could become one of the biggest launches gaming has ever seen.