Apple TV+ subscriptions are becoming more costly in the United States for the fourth time in four years. Apple TV+ charges customers USD 14.99 per month and USD 119 per year.
The list of services that have announced price increases or new subscription models includes Netflix, Disney+, Peacock, Paramount+, Max, and Amazon Prime Video, all for 2026. This phenomenon has become known as ‘streamflation.’
Apple TV+ launched in 2019 at USD 4.99 per month. With the latest increase, the service now costs three times its original monthly price.
The monthly plan moves from USD 12.99 to USD 14.99, while the annual subscription increases from USD 99 to USD 119. The new rates apply immediately to new subscribers in the US. Existing customers will see the higher price from their next billing cycle after receiving advance notice.
Moreover, the cost of the Apple One Individual service has been increased. It is priced at USD 21.95 per month, up from USD 19.95 previously.
The pack consists of Apple TV+, Apple Music, iCloud+, Apple Arcade, and other Apple offerings. If people subscribe to multiple Apple services, the higher pack cost will make their subscriptions more expensive.
Also Read: Apple TV+ Adds Popular Hollywood Movies for Subscribers
The streaming companies are investing large sums of money in original content and live sports. Apple has spent billions on content creation, including titles like Severance, Ted Lasso, The Morning Show, Silo, and Dark Matter.
Apple also expanded its live sports coverage to include Formula 1, Major League Soccer, and MLB. Unlike several competitors, Apple TV+ continues to offer a single ad-free plan without an ad-supported tier.
The pricing trend extends beyond Apple. Netflix increased prices across multiple tiers, Disney+ made legacy bundles more expensive, while Peacock, Paramount+ and Max revised subscription prices. Amazon Prime Video also made its ad-free add-on costlier.
For Indian subscribers, there is no price increase at present. The revised Apple TV+ pricing applies to the US market, while Indian customers continue to pay the existing regional subscription rate.
The rising cost of multiple streaming services could push consumers toward rotating subscriptions rather than keeping several platforms active simultaneously.