Apple Watch SE 3 suddenly became unavailable across several markets ahead of Apple’s September 9 event, sparking speculation about a surprise Apple Watch SE 4 launch. Apple did not confirm a new SE model, but the timing raised questions as attention remained focused on the upcoming Apple Watch Series 12 and Ultra 4.
Apple CEO John Ternus shared a post on X ahead of today’s much-anticipated Apple Event 2026, as the company prepares to unveil its latest products. Ternus became Apple CEO on September 1, succeeding Tim Cook. The event will mark his first major iPhone launch since taking over as CEO.
Apple is set to unveil its first foldable iPhone Duo on September 9 at its Cupertino event. The launch begins at 10 am Pacific Time from the Steve Jobs Theater.
Apple expects the premium device to revive its image as an innovator while opening a new high-end smartphone category. The company plans to target buyers with a passport-style foldable design, dual screens, and powerful hardware. Apple’s first foldable iPhone, reportedly called the iPhone Duo, could start at USD 2,000 for the 256GB variant. It is expected to feature an A20 Pro chip, dual 48MP cameras and Apple Pencil support. The phone could go on sale as early as October. Reports suggest it may be offered in white and dark blue. Read More…
Apple’s online store is now offline ahead of today’s event. The store will likely return shortly afterward with pages detailing any new products unveiled during the livestream.
Apple may face pressure to increase iPhone 18 prices as memory costs rise. Estimates suggest the iPhone 18 Pro could cost around USD 100 more than its predecessor, though earlier forecasts predicted a steeper USD 250-USD 300 increase.
Apple’s upcoming AirPods 5 may feature the new H3 chip, improved voice isolation, active noise cancellation and spatial audio. Reports also suggest a temperature sensor could add health-tracking capabilities, while two variants may be offered.
Apple could reportedly split the iPhone 18 lineup across two launch windows, with the Pro models and foldable iPhone arriving first, followed by the standard iPhone 18, iPhone 18 Air and iPhone 18e in spring 2027.
Apple shares were trading around USD 316.22, down 1.17%, ahead of the company’s highly anticipated September event. The stock opened at USD 317.17 and touched an intraday high of USD 320.70.
Apple’s upcoming iPhone Duo foldable will reportedly support the Apple Pencil, making it the first iPhone in the company’s history to offer stylus compatibility, according to AppleTrack.
‘iPhone Ultra ❌ iPhone Duo ✅’ — Tech leaker Devanshu Dhandhal claims Apple’s upcoming foldable could be called iPhone Duo, with Apple Pencil support, a visible crease, and a base price of USD 2,500.
After months of rumors and leaks, the following are the Apple products that are expected to be announced today:
iPhone 18 Pro
iPhone 18 Pro Max
Foldable iPhone Ultra
Apple Watch Series 12 (plus new SE and Ultra models)
Apple AirPods Ultra
Apple HomePod devices
For the US audience, Apple's annual iPhone event is scheduled for 10 AM PT, while Indians can watch the event live at 10:30 PM IST. Meanwhile, residents in the UK can watch the event live at 1:00 PM ET and those in UAE can watch at 9:00 PM GST on September 9.
The event will also be livestreamed on the tech giant’s official YouTube channel: YouTube link
Apple is also expected to introduce the Apple Watch Series 12 and Apple Watch Ultra 4, along with refreshed AirPods. The company may also reveal new software and other hardware during the event.
Apple is all set to take the stage today with its much-awaited ‘Surprise and Shine’ event. The event will begin at 10:30 PM IST (10:00 AM PT/1:00 PM ET) on September 9, with the keynote taking place at Apple Park in Cupertino. All eyes are on the new iPhone 18 Pro and iPhone 18 Pro Max, along with the most-sought after and long-rumored foldable iPhone, or the iPhone Duo, which are expected to headline this year's event.
This year's keynote is particularly significant because it marks John Ternus' first major Apple launch event as CEO. Ternus took over from Tim Cook on September 1, adding another layer of interest to today's announcements. Stay with us for live updates from the Ap