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Influencer marketing in Dubai has become one of the most powerful strategies for brands to grow in 2025. It increases brand visibility and helps reach their new potential customers through influencer collaborations. As social media platforms grow in the Middle East, 90% of the UAE population is actively using Social Media platforms like instagram, tiktok, youtube and snapchat, which have become the first-choice platforms for customers to discover brands and different useful products and services and make purchasing decisions more effectively. However, current digital information and consumer behavior have changed; people are more likely to follow influencers' recommendations as social proof. 69% of consumers trust influencer recommendations, making it a powerful way for brands to reach audiences and earn credibility.
Businesses in the UAE are turning to niche influencers to leverage their active engagement, credibility, and reach to advertise their products and services in a way that feels authentic and reliable, encouraging their followers to make informed purchase decisions. Here is how influencer marketing can help brands.
Expands your brand visibility and reach
Builds strong credibility with audiences
Improves engagement levels
Elevates conversion rates
Fuels your content marketing efforts
Provides a cost-effective way to reach audiences
Boosts sales and ROI
Works effectively for all businesses and brands
Influences audience purchase decisions
Turns audiences into loyal brand advocates
Influencer marketing develops strong connections with the brand's target audience through high-quality content and drives sustainable brand growth.
As per 76.9% of marketers, influencer marketing a top priority, and 46.2% have increased their budgets to support this strategy. Brands like visitdubai, tamara, tradeling, redbull, botim, uber, saikh saeed, etc., are promoting their products and services through high-performing influencer campaigns that hit the goals and objectives.
One challenge they usually face while executing their campaigns is inappropriate influencer selection and ordinary strategies that do not provide results. By working with top influencer marketing agencies in Dubai, they assist brands in partnering with the right influencers and ROI focused strategies and manage everything from ideation to launching the campaign that brings sustainable results. In this blog, we will explore the list of Dubai’s top influencer marketing agencies for brand growth.
GIMA
Videaze
Grynow
Influencyfy
IGYGROW
1. GIMA
GIMA is Dubai's top influencer marketing agency, specializing in customizing ROI focused influencer campaigns that fuel sustainable brand growth. With a proven record of successful campaigns, trusted by 1500+ brands like Boat, Ajmal, Trendeling, Vance tech, Botim, etc. GIMA has a strong network of 300M+ influencers globally that allows brands to handpick influencers that align with their potential target audience.
They have an advanced AI Advance Dashboard, which allows brands to monitor the real-time performance of the campaigns led for the brands. GIMA also ensures to choose the right influencers for collaboration with brands to create highly engaging and authentic content that captivates their audience.
GIMA has a strong understanding of Arab culture and UAE consumer behavior to ensure that campaigns are locally relevant for Dubai's audience. They work on End to End Campaign Management, i.e., starting from strategy and creator onboarding to briefing, legal compliance, execution and performance monitoring of the campaigns—that's all handled by the GIMA's expert team.
Videaze is a full service influencer marketing company, based in Dubai, that mainly specializes in combining high-quality video production with influence campaigns across various social platforms such as Youtube, Instagram, Linkedin and TikTok. They focus on bringing authentic storytelling, data-driven strategy and seamless, smooth campaign execution, helping the brands in building their engagement, awareness, credibility and conversions.
They have a massive network of influencers globally. This allows the brands to grow different niche-based influencers. Whether they are micro, macro, or mega influencers, and high-reach influencers from across various platforms. Videaze already has more than 8 years of experience across the UAE, GCC and MENA regions.
Videaze has served over 1K+ clients and executed 30K+ personalized influencer campaigns for the brands. Their campaigns emphasize crafting brand experiences that resonate at every stage of the customer journey, whether through short-form content videos, product demos, video ads, or testimonials.
Grynow is considered one of the top Influencer marketing companies in the Middle East, known for delivering impactful influencer campaigns across the UAE and beyond. Grynow has access to over 300M+ Influencers worldwide, and they have executed over 3500+ influencer campaigns effectively.
Over the past few years, Grynow has become the leading influencer marketing company in UAE trusted by 1000+ global renowned brands. They have executed the Influencer marketing campaigns for big brand names such as Pantene, Sony, Amazon, Kitkat, Pampers , H&M, Nykaa and vaseline, with all these executed campaigns for the brands, Grynow has made their presence so worthy in UAE Regions, that they all have gotten so many effective results in higher ROI, Engagement and result-oriented marketing.
Grynow had been recognized by the Economic Times and been featured in the Khaleej Times. Grynow has been celebrated for its award-winning campaigns and strategic Innovation. Their Influencers Network has been into different niches such as Fashion, beauty, lifestyle, gaming, tech, food, parenting and more. Grynow focuses on connecting brands with the right influencers who are aligned with their category, goals and interests.
Influencyfy is a well-known influencer marketing company based in the Middle East, and has been recognized across the UAE, GCC, and MENA regions for its data-driven approach and platform targeting campaigns across YouTube, Instagram, Snapchat, TikTok, and LinkedIn. For more than 7+ years of Experience, Influencyfy has executed more than 32K+ Influencer campaigns and has been trusted by 1400+ brands and is still going on.
Influencyfy USPs include its advanced ai dashboard which enables real-time data tracking, including reach, engagement and conversions of a brand's campaign. Moreover, Influencyfy has collaborated with top brands such as Starbucks, Apple, Adidas, Nokia, Xiaomi, Huawei, Oppo and more. From strategy making and influencer discovery to content creation, execution, and performance analysis, Influencyfy handles the entire brand's Influencer campaign lifecycle, including audits, creative production, & reporting, making it a valuable resource for a brand in the long term.
IGYGROW is UAE based influencer marketing agency that helps the brands in connecting with their potential audiences through strongly creative storytelling and influencer collaborations. With years of experience in the UAE and MENA region, IGYGROW is known for understanding the local culture and consumer behavior, which allows them to create impactful and structured campaigns that feel authentic, engaging, and result-oriented for brands.
Over the Past years, IGYGROW has worked with more than 400+ brands, including well-known big names like Amazon, Paytm, and OnePlus. Their campaigns mainly focus on user-generated content (UGC), influencer partnerships, and creative video marketing that drive real results such as higher reach, engagement and sales. With a strong global creator network and the use of smart tools for influencer matching and campaign tracking, IGYGROW has become a trusted agency for brands looking to stand out in the competitive market of Dubai and beyond.
In 2025, influencer marketing agencies in Dubai, UAE like GIMA, Videase, Grynow, Influencyfy, and IGYGROW are playing an important role in helping brands build authentic and real connections with their target audiences. Each agency brings something unique, whether it’s creative campaign strategies, strong influencer networks, advanced technology, or cultural expertise, making them valuable partners for brands or businesses aiming to grow in Dubai’s growing Market.
By partnering with these agencies, brands can not only boost visibility but also drive real engagement and effective results, proving that influencer marketing in Dubai is more powerful and impactful than ever.
