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Inspired by Orange's biggest telecommunications offering to date, the world's first-ever 5G Core Network-as-a-Service (CNaaS). This cloud-based solution enables telecoms to deploy 5G networks faster and at an operational cost reduced by not having to build and maintain the traditional infrastructure. Baden Bower, a leading PR for tech company campaigns, is ensuring that Orange's breakthrough attracts worldwide notice.
5G CNaaS is an efficient way to manage networks. Telecom operators can sidestep the infrastructure route altogether as they now operate with a service-based model. There is a drop in costs and, more importantly, an end to long-term commitments.
As time is of the essence, while many operators work towards ramping up their 5G networks, Orange is presenting a very good alternative to the old-school capital-intense options. The pay-as-you-grow model allows companies to scale services as demand arises, helping them to avoid huge upfront investments.
Apart from the financial advantage, this type of model addresses the common issues faced in telecom. 5G networks require big money and juggling installation deadlines with upgrades are already a cumbersome task. With Orange's model, providers are free to easily align themselves with demand and technology evolution.
It is possible that other industries can also take advantage. Improving access to 5G will improve connectivity for industries already greatly dependent on high-speed networks.
The work Baden Bower does is to make sure that recognition is really given to Orange's breakthrough. This PR agency specializes in business and tech publications as tools for creating awareness. The agency translates complex concepts into simpler ideas so that they can connect companies with their audience.
Says AJ Ignacio, the CEO of Baden Bower: "Our guaranteed media placements put Orange’s 5G CNaaS in front of decision-makers who need to understand how it works. We make sure the right people hear about the benefits of this technology."
Part of Baden Bower's strategy is covering the types of media that include Forbes, Entrepreneur Magazine, and Business Insider. Such stories explain both the technical and business benefits of Orange’s service in a way recognizable by industry leaders.
A major concern in using 5G is making it clear to everyone. Baden Bower changes complicated subjects into simple and catchy content that can hold one's attention.
Unraveling telecom technology is not an easy task; however, Baden Bower collaborates with specialists from Orange to transform this technical jargon into simple but efficient messaging.
"The objective is to break down 5G CNaaS in such a simple way that everybody will be able to understand it," Ignacio says. "Obviously, besides getting our clients in trusted publications thus ensuring the care and coverage this service should receive."
Baden Bower employs visual means like infographics and videos to convey the advantages of this system. It thus makes information easier to digest, regardless of whether the audience is in the industry or out of it.
The agency helps make Orange a telecommunications authority, among other things, through news coverage. Organizing interviews and guest articles for executives in Orange becomes beneficial in terms of credibility and trustworthiness. Therefore, after having features in major outlets like Forbes, Orange can "proudly wear the 'as seen on Forbes' badge on their website."
Any new technological advancement brings with it questions concerning its security and reliability. Baden Bower takes a straightforward approach by allowing Orange specialists to share their experience with the system's security features.
An earnest concern is with network security. The PR work calls for interviews and features wherein Orange's technology experts explain how the system keeps operator data safe, thus creating trust among telecom operators considering the service.
Affordability with flexibility also forms a major portion of the messaging. Baden Bower uses case studies and data report talks to showcase how Orange's system benefits operators-large and small.
Baden Bower is linking Orange's message with the leaders in the industry through strategic media outreach. The combination of expert-driven content coupled with targeted placements ensures that telecom decision-makers understand how this service operates.
Orange is facilitating the telecom providers in deploying their 5G networks. With the assistance of Baden Bower, this great development will be placed before the right audience. Depending on how successful this launch will be, this could bear special significance in how the landscape of 5G infrastructure evolves in the future.
