MEXC Appoints Cecilia Hsueh to Spearhead Global Strategy and Expansion

MEXC has appointed Cecilia Hsueh as its new Chief Strategy Officer, as the exchange seeks to strengthen its executive team and drive its long-term global growth strategy.

Hsueh, a blockchain entrepreneur with over a decade of experience spanning the finance, technology, and consulting spaces, will be tasked with overseeing the exchange’s growth initiatives, investment strategies, and regional expansion. She will also coordinate resource utilization across MEXC’s core business functions and increase the platform’s global brand recognition, according to Monday’s press release.

“Cecilia brings in a unique blend of consulting discipline and entrepreneurial experience that aligns perfectly with MEXC’s next stage of development,” said Tracy Jin, COO of MEXC, in the official statement from the company.  “Her track record of building, scaling, and advising leading Web3 businesses makes her an invaluable addition to our leadership team as we continue to evolve into a global ecosystem,” she added further.

Before joining MEXC, Cecilia co-founded Morph, a Layer 2 network focused on providing blockchain applications for solving everyday problems, and Phemex, a global crypto exchange that she helped scale rapidly into a leading player in the exchange industry.  She also ventured into management consulting, giving her expertise that combines structural development and strategy with hands-on operational growth. MEXC added that her addition will be important to the platform as the exchange transitions from being a trading venue to becoming a full-stack Web 3 ecosystem builder. 

The appointment comes as exchanges strengthen executive leadership to prepare for new growth cycles, regulatory adjustments, and rising user demand for diversified crypto services. Competition in the exchange sector remains intense, with platforms expanding into areas such as tokenization, blockchain networks, and institutional services.

Hsueh said she sees the timing of her appointment as pivotal for both the company and the broader Web3 industry. “Over the years, MEXC has been on a path of evolving from an exchange into a comprehensive platform, driven by innovation and expansion,” she said. “I look forward to contributing to its evolution into a Web3 ecosystem that empowers users, partners, and institutions worldwide,” she added.