Data Center Cooling Market to Reach US$29 Billion by 2028

Future of Data Center Cooling market: Driving factors behind the surge, market restraints and trends
Data Center Cooling Market to Reach US$29 Billion by 2028

Data Center Cooling Market Prediction: The data center cooling market is experiencing exponential growth due to the growing demand for digital data and enhanced connectivity in high-performance computing environments. Regularity trends across cloud computing, edge computing, artificial intelligence (AI), big data analytics, and the Internet of Things (IoT) mean that data centers are as critically important as ever. Networks and data centers are therefore requiring advanced cooling to ensure the optimal performance of equipment in order to be more reliable. The Data Center Cooling market size was valued at US$15.57 billion in revenue in 2023 and is anticipated to reach US$29.56 billion by 2028, with a CAGR of 13.68% over the forecast period. Yet, this vast market also offers several challenges that might hinder its potential. A detailed analysis of the key drivers, trends, and restraints which shape the future of the Data Centre Cooling market are included in this study.

Growth Factors:

Factors expected to have a positive impact on the growth of U.S Data Center Cooling market are:

Rising Power Densities and Heat Generation

Today, modern data centers are filled with high-performance computing gear, including servers equipped with unique and powerful chip designs built to execute the calculations used in ML training. All this hardware produces a lot of heat. While these innovations make computers exponentially more powerful, they also increase power density, with some racks churning through 20-30 kilowatts (or more). Because traditional air-cooling methods are unable to dissipate such high-heat loads efficiently, the demand for advanced cooling technology is common. Liquid cooling, direct-to-chip cooling and immersion cooling are among the solutions engineered to effectively deal with higher heat outputs while keeping data center devices working at a safe temperature.

Climate Change and Unpredictable Weather

The rising average ambient temperature in many regions and more frequent and severe weather events may also exacerbate the potential effects of climate change. Such conditions are making it challenging for data centers to keep the operating temperatures within safe levels using traditional cooling techniques which usually tend to work well in a relatively stable climatic scenario. These are the advanced cooling technologies, which can be robust to all kinds of changing and harsh weather conditions. Solutions that not only ensure operational efficiency but also secure them against potential service disruption due to the environment held outside.

Pressure to Decarbonize and Improve Energy Efficiency

Regulators, customers, and other stakeholders are placing increasing demands on data centers to lower their carbon footprint and enhance energy efficiency. That pressure is taking place against the backdrop of wider societal efforts to tackle climate change and encourage more sustainable living. Various breakthrough cooling technologies like immersion cooling (submerging components in a thermally conductive fluid) and AI/ML-based optimization that uses sophisticated algorithms to dynamically control the usage of available cooling resources can significantly improve energy consumption. Similarly, these technologies will be able to enable the reuse of waste heat, where for example it could be used to warm buildings in a city or another industrial process and hence help meet climate goals as well.

Increasing Adoption of Green Data Centers

Driven by a growing desire among colocation providers and enterprises to be better stewards of the environment, the worldwide market for green data centers is on the rise. A green data center is a computer data center designed for minimum environmental impact. Among other practices, green data centers employ energy-saving technologies such as low-emissions building materials or making use of alternative energy sources. Many mission-critical facilities are implementing energy-efficient cooling technologies, including free cooling (using outside air to cool), liquid cooling, or other innovations in airflow management. Such measures lower the immense energy demand and also promote organizational sustainability plans again making green data centers a better market option.

Technological Advancements in Cooling Solutions

The data center cooling is rapidly evolving on account of constant advancements in the field of cooling technologies. For more complex solutions, such as liquid and direct-to-chip cooling (vs air cooling), while there are benefits in improved heat dissipation, the most significant difference is an aforementioned direct impact on coolants or heating-plates. AI cooling optimization is achieved through the deployment of machine learning algorithms that predict and control the needs for cooling dynamically at all times, against various loads and circumstances. The increased efficiency, performance and lower power consumption that come with all of these technologies make them quite appealing to data center operators looking to help cool their facilities more effectively and efficiently, while also reducing long-term operational costs.

Market Restraints

While the opportunities to grow are various, the data center cooling market growth has a few key restraints that can hamper its rear.

Supply Chain Disruptions and Chip Shortages

Continuous shortages, lately due to worldwide supply chain issues outside the company’s control combined with geo-political tensions and natural disasters slowed down deliveries of essential parts drastically. Moreover, chip shortages have hampered the supply of robust processors and other vital technologies deployed at data centers. Pandemic-linked disruptions can delay the construction and expansion of new data centers, in turn slowing the need for cooling solutions. Nevertheless, the uncertainty and instability of supply chains increase the complexity of formulation plans, which is likely to impede market growth regarding planning and implementing data center projects.

Difficulty in Getting Approvals for Water Usage

Water-based cooling and below-efficient and optimal energy consumption, such as evaporative cooling systems, and chilled water systems are often used for a few data centers. Large-scale data center projects still face significant regulatory challenges when it comes to winning approval for using massive amounts of water, though. Obtaining the required permits can be a cumbersome process in areas with limited or heavily monitored water supplies. Thus, this limit encourages operators to seek alternative and generally less water-intensive cooling options — not all of which may be as efficient or cost-effective. And challenges to obtain approvals of water usage can delay projects and even further discourage the use of traditional water-based cooling solutions.

Increased Construction and Procurement Costs

Data center construction and procurement growth have increased with supply chain shortages, limiting chipmakers amid rising inflation pressures. The cost of building data centers has grown significantly and currently averages between US$2-3 million per megawatt (MW) of capacity. However, this increased cost profile discourages investments in new data center infrastructure and cooling. It is expected that such budget constraints may result in delay or cutting down of projects which would ultimately impact the growth of overall advanced cooling technology market. At the same time, rising costs can also put pressure on profit margins, which could make it difficult for data center operators to afford the most cutting-edge and efficient cooling systems.

Physical and Digital Security Risks

Data centers are critical infrastructure, making them prime targets for both physical attacks and cyber threats. Physical security risks include theft, vandalism, and natural disasters, while digital security risks encompass cyberattacks, data breaches, and malware infections. Addressing these security challenges requires substantial investment in advanced security systems, which can strain budgets already stretched by the need for cutting-edge cooling technologies. The additional financial burden of ensuring robust security can impact the overall market for data center cooling solutions, as funds may be diverted from cooling infrastructure to security measures.

Regulatory Hurdles

Stringent regulations concerning water usage, energy consumption, and carbon emissions can pose significant challenges for data center operators. In many regions, there are strict laws governing the environmental impact of industrial operations, including data centers. These regulations often limit the amount of water that can be used for cooling and set stringent targets for energy efficiency and carbon emissions. Compliance with these regulations may require operators to adopt more expensive or less efficient cooling technologies, increasing operational costs. Additionally, navigating the complex regulatory landscape can slow down the deployment of new data centers and cooling systems, thereby restraining market growth. Operators may need to invest heavily in research and development to create compliant cooling solutions, which can delay market entry and increase costs.


The future of Data Center Cooling market stands at the intersection of rapid technological advancements and significant operational challenges. The increasing data generation and the push for more efficient and sustainable data center operations are major growth drivers. However, the market must navigate obstacles such as supply chain disruptions, regulatory hurdles, and rising costs. Balancing these factors will be crucial for stakeholders looking to invest in and benefit from this evolving market. As data centers continue to proliferate and evolve, the demand for innovative and efficient cooling solutions will only grow, underscoring the market's potential for expansion despite the challenges ahead.


1. What is the cooling market for data centers?

The cooling market for data centers is driven by the increasing demand for efficient cooling solutions to handle the heat generated by advanced computing systems and optimize infrastructure budgets.

2. What is the best cooling system for a data center?

The best cooling system for a data center depends on factors like efficiency, scalability, and environmental impact. Options include liquid cooling for high-density setups and air cooling with smart technologies for smaller centers.

3. How many data centers use liquid cooling?

Where there is no exact number available for how many data centers use liquid cooling but, liquid cooling is experiencing significant growth and adoption in the data center industry.

4. What is the biggest problem for data centers?

The biggest problem facing data centers is the lack of space to build new facilities, especially in ideal locations with affordable real estate, access to energy, low disaster risks, and high-capacity network infrastructure. Other major challenges include rising energy costs, sustainability concerns, the impact of natural disasters, and hiring skilled personnel.

5. Are data centers the future?

Yes, data centers are the future as they are the backbone of the digital economy, enabling the storage, processing, and distribution of vast amounts of data.

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