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URBAN, a leading homegrown technology brand known for design-led innovation, today announced the launch of the Nuvo Portable Blender lineup, marking its entry into the lifestyle and wellness tech segment. The powerful blenders range feature four top-of-the-line models: Nuvo 450, Nuvo 500, Nuvo 600, and Nuvo Max, combining portability, performance, and convenience to fit seamlessly into everyday life. It is designed to cater to the needs of fitness enthusiasts, young professionals, families, and urban lifestyle consumers.
With this launch, URBAN extends its footprint beyond wearables and accessories, entering the lifestyle technology category with products designed for health-conscious, modern consumers. The Nuvo Series reflects URBAN’s mission to deliver smart solutions that enhance everyday living while keeping pace with the demands of today’s fast-moving world. Starting at ₹1999, the URBAN Nuvo blenders feature powerful Copper Core Motors, stainless steel 6 facet ice-crusher blades, and Type-C fast charging, and are available across all major online platforms and select retail outlets nationwide.
Commenting on the launch, Aashish Kumbhat, Co-Founder of URBAN, said, “At URBAN, our vision is to create technology that is not just functional but also a natural part of everyday lifestyles. We realized portable, dependable blending isn’t a luxury, it’s a necessity. Nuvo was born to meet that need — a small, smart appliance that becomes part of your daily rhythm, whether you’re at home, at work, or on the move. We truly believe portable blenders will be as common as phones in kitchens and gym bags — they belong in everyday life.” With the Nuvo Series Portable Blenders, we are stepping into the segment of people who like everything fast and on the go hassle-free, offering products that bring health, convenience, and portability together. We believe the Nuvo lineup will appeal to every modern household - from fitness enthusiasts, families, and young urban users alike, enabling them to make their protein shakes, juices & smoothes, or chutneys on the go wherever they are – at home, at the gym, at work, or even while traveling.”
Differentiated by capacity and design, each blender in the Nuvo Series has been carefully created to meet different consumer needs, whether it is preparing a quick protein shake after a workout, blending milkshakes for kids, or making soft purees and healthy mixes for newborns. All Nuvo models are available in four elegant color options: Black, White, Pink, and Blue.
Compact and lightweight, this 450 ml blender is built for single servings and personal convenience. It features URBAN’s Copper Core Motor for strong blending performance, stainless steel ice-crusher blades, Type-C fast charging, and a BPA-free food-grade container, making it safe for everyday family use. Its modern design and portability make it an everyday essential for fitness enthusiasts and moms alike. (Available in Black, White, Pink, and Blue.)
With a 500 ml capacity, this model balances compactness with versatility. Ideal for young professionals, students, and families, it supports smoothies, shakes, and fruit blends with speed and ease. It features a stylish, durable body made of BPA-free, food-grade material, along with a smart safety lock mechanism that makes it both practical and trend-driven. (Available in Black, White, Pink, and Blue.)
Built with extra power and capacity, the 600 ml Nuvo is designed for those who want more strength and elegance in blending. It can handle tougher ingredients such as nuts, frozen fruits, and ice cubes with ease. The textured food grade container with sipper lid adds a touch of class and grip, giving it a premium finish that stands out among all. Its extra-large capacity makes it perfect for larger families, fitness-focused users. (Available in Black, White, Pink, and Blue.)
The premium model in the lineup, URBAN Nuvo Max offers a dual-jar system with 500 ml and 300 ml BPA-free containers with lids. This versatility allows users to prepare multiple recipes back to back, from smoothies to baby food. With advanced controls and professional-grade durability, it is designed for those who value efficiency, flexibility, and moms preparing fresh food blends for their little ones. (Available in Black, White, Pink, and Blue.)
Powerful 20,000 RPM Copper Core High-Performance Motor: Designed to blend fast and consistently for smooth, lump-free results.
Crush ice, nuts, or make smoothies in just 30 seconds: Built for an on-the-go lifestyle, these blenders handle everything effortlessly.
6-Facet Durable Stainless Steel Ice-Crusher Blades: Strong enough for frozen fruits, ice, and tough ingredients.
Food-Grade, BPA-Free Containers: Safe and hygienic for everyday use across all models.
Smart Magnetic Safety Lock: Ensures secure and worry-free operation.
Lasts Up to 20 Blends on a Single Charge: Dual battery setup offers dependable performance.
Type-C Fast Charging: Full recharge within 1–2 hours with easy portability.
Compact and Travel-Friendly Design: Lightweight, stylish, and available in four colors.
Warranty: Each model comes with a 1-year warranty and reliable after-sales support.
Nuvo 450: ₹1999
Nuvo 500: ₹2199
Nuvo 600: ₹2499
Nuvo Max (Dual-Jar): ₹2599
The complete Nuvo Series will be available exclusively via URBAN’s official website (www.gourban.in), as well as select offline retail stores across India.
