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Mumbai, July 8th, 2026: Croma, India’s leading omni-channel electronics retailer from the Tata Group, today announced it has appointed Onsitego subsidiary Qdigi as its exclusive Authorised Service Partner across India. The strategic collaboration covers everything from product installation, repairs, and maintenance to end-to-end spare parts management for Croma’s rapidly expanding Own Label product portfolio.
Backed by deep technology integration and a pan India service network, the collaboration is designed to deliver a best-in-class ownership experience for millions of Croma customers. The partnership will support customers across categories including air conditioners, refrigerators, washing machines, televisions and small domestic appliances.
Following a successful operational transition and integration over the past six months, Qdigi has assumed responsibility for the end-to-end after-sales service ecosystem for Croma's Own Label products. The service framework is built around four key pillars:
Expanded Nationwide Reach: A nationwide service network spanning over 550 centers, improving accessibility for customers across the country.
Faster Turnaround Times: Centralized spare parts warehousing, optimized logistics and partnerships with leading spare-part distribution networks designed to accelerate fulfilment, improve first-time resolution and reduce repair turnaround times.
Technology-led Service Delivery: Deep integration between Croma's CRM platform and Onsitego's proprietary technology systems, enabling intelligent service allocation, real-time tracking and complete visibility throughout the service lifecycle.
The partnership reflects a shared commitment by Croma and Onsitego to make after-sales service a key differentiator in consumer electronics retail and strengthen customer trust throughout the ownership journey.
"Our commitment to our customers extends far beyond the point of sale; it encompasses the entire ownership journey," said Shibashish Roy, Chief Executive Officer & Managing Director, Infiniti Retail Ltd. "As our Own Label portfolio continues to grow, investing in a robust service ecosystem is paramount. This partnership with Qdigi is a significant step in that direction. By combining their expansive network and technical expertise with our customer-first approach, we are creating a service experience that is not just reliable and accessible, but also transparent and efficient."
Commenting on the partnership, Kunal Mahipal, Founder and CEO of Onsitego, mentioned, “At Onsitego, we believe after-sales service is a critical driver of customer trust and brand loyalty. We are delighted to partner with Croma to build one of India's most advanced and customer-centric service ecosystems for private-label appliances.”
With a strong presence across the country, Croma continues to invest in initiatives that enhance its overall customer proposition, and this collaboration reinforces that commitment. The partnership reflects Croma's broader strategy of treating after-sales service as a core part of its customer proposition, not an add-on.
Infiniti Retail Ltd. is India’s first large-format electronics retailer in India operating under the brand name Croma. With over 560+ stores across 200+ cities, the company continues to open new stores to expand its presence nationally. Croma offers its customers a world-class ambience to shop both in-store and staged at www.croma.com, and allows for a seamless omnichannel shopping experience. Through its deep integration with the Tata Neu ecosystem, products from Croma are also available on the Tata Neu app and Big Basket. Croma has been featured among the 100 most valuable Indian brands by Brand Finance India 100 report for two years in a row.
In 2008, with an intent to delight customers further, Croma launched its own-label products. A portfolio of 300+ own-label products across large and small appliances, trusted and loved by over 10 million customers. Croma Own Label is committed to simplifying electronics ownership for Indian consumers through high-quality, reliable products backed by dependable after-sales service.
Onsitego, founded in 2010, is India’s leading device care company. Through its subsidiary, Qdigi, the company partners with leading OEMs, retailers and brands to deliver installation, repair and maintenance services across consumer electronics and appliances. With over 1,200 engineers on its rolls and a network of more than 3,000 service partners, the company's services are available across the country. The company manages more than 40 lakh service requests annually.
