Centricity Raises INR 280 Crore Series A Led by SMBC Asia Rising Fund to Build India’s Next Generation Wealth Management Infrastructure

Centricity Raises
Published on
Updated on

13 August 2026, Gurugram, India- Centricity, one of India's fastest-growing technology-first wealth management companies, today announced that it has raised INR 280 crore in its Series A funding round, comprising INR 280 crore in equity and venture financing. The round was led by SMBC Asia Rising Fund, with continued participation from existing investors, including Lightspeed India Partners, Burman Family Office, RAAY Investments (Amit Patni Family Office), and Kuldeep Rathi (Ask Automotives Ltd.) Family Office, Stride Venture, and Innoven Capital, along with other returning investors.

The fresh capital marks a significant milestone in Centricity's journey as it builds a technology-driven wealth management ecosystem designed to serve both independent financial advisors and sophisticated wealth clients. The funding will be deployed towards strengthening the company's proprietary technology stack, expanding its B2B2C wealth distribution platform, accelerating the growth of its private wealth and NRI global private client businesses, and deepening its presence across domestic and international markets.

India today stands at the cusp of one of the world's largest wealth creation cycles. As household financial assets increasingly shift from traditional savings towards market-linked investments, demand is rapidly growing for trusted advisors, sophisticated wealth products and digital-first platforms capable of managing increasingly complex portfolios. Yet, much of the country's wealth management ecosystem continues to remain fragmented, with independent financial product distributors often operating without access to integrated technology, institutional-grade product platforms, operational support, or scalable business infrastructure. At the same time, affluent, ultra-high-net-worth individuals and single-family offices increasingly seek transparent, conflict-free advisory backed by technology rather than product-led distribution.

Founded in 2022 by seasoned private bankers with leadership experience across institutions including Citibank, Deutsche Bank, Kotak and 360 ONE WAM, Centricity was established to address these structural gaps in wealth management. Today, the company operates across multiple business verticals, including its partner-driven B2B2C distribution platform One Digital, Invictus Private Wealth, and its rapidly expanding NRI Global Private client business. Through a combination of proprietary technology, open architecture distribution and access to a diversified suite of investment products spanning mutual funds, insurance, bonds, PMS, AIFs, broking, GIFT City opportunities and offshore investment solutions, Centricity is creating an integrated ecosystem that enables advisors to scale while delivering institutional-quality wealth management to clients.

Unlike traditional private wealth models that are often closely aligned with proprietary product distribution, Centricity has built an advisor/distributor -first platform designed around transparency and open architecture. Its proprietary wealth management platform automates several manual processes involved in portfolio consolidation, reporting, risk analytics, and investment monitoring, allowing advisors and family offices to focus on strategic wealth creation rather than operational complexity. This technology-led approach positions the company as a long-term strategic advisor for clients managing increasingly diversified portfolios across multiple investment products and geographies.

In three years of commencement of operations, Centricity has emerged as one of the fastest-growing players in India's wealth technology landscape. The company today manages more than INR 15,000 crore in Assets Under Management (AUM), with 60% of ARR assets, serves a network of over 20,000 partners, supports more than one lakh investors, works with over 250 family offices, has built a workforce of 800+ professionals, and is on track to surpass INR 150 crore in revenue in FY27. Over the past year alone, the business has recorded nearly 200 percent growth, reflecting increasing adoption of technology-enabled wealth advisory across both advisor and client segments.

Building on its domestic momentum, Centricity has also begun expanding its international wealth platform through Centricity Global Private Client, which enables NRIs and global investors to access both Indian and international investment opportunities through GIFT City and DIFC-based offerings. As part of this expansion, the company has already onboarded a dedicated team of experienced NRI private bankers and plans to further strengthen this business alongside the expansion of Invictus Private Wealth. Over the coming months, Centricity intends to add more than 50 private bankers across its domestic wealth business and 35-40 NRI bankers, while establishing a stronger footprint across international financial centres.

Commenting on the announcement, Manu Awasthy, Founder and CEO, Centricity, said, "This investment is a defining endorsement of Centricity's vision, business model, and execution. After the early backing of Lightspeed, the partnership with SMBC's venture capital arm is another strong vote of confidence in what we have built in just three years.

SMBC brings far more than capital—it brings the strength of one of the world's leading banking groups, strategic banking and credit capabilities, and a long-term partnership that will accelerate our next phase of growth. We are excited to build the future of wealth management together."

Rajeev Kannan, Senior Managing Executive Officer and Head of India division at SMBC, said, "India’s wealth management industry is entering a transformative phase, supported by three powerful shifts: the growing adoption of financial assets, greater investor sophistication, and rising demand for technology-enabled advisory."

"Centricity has built a differentiated platform that combines deep domain expertise with scalable technology to address these structural opportunities. In a short period of time, the team has demonstrated strong execution and clear momentum. We are excited to partner with Centricity as it builds one of India’s leading tech-led wealth management platforms."

Having previously raised US$4 million in pre-seed funding in 2022, followed by an US$18 million seed round in 2024, this Series A investment positions Centricity to further accelerate its mission of building India's most comprehensive technology-led wealth management platform. As wealth creation continues to expand across India and globally among the Indian diaspora, the company aims to become the preferred operating partner for financial advisors, family offices, and high-net-worth investors seeking transparent, technology-enabled, and globally connected wealth solutions.

About Centricity

Centricity is a Gurugram-based, technology-first wealth management company founded in 2022 by seasoned private banking professionals. The company is building an integrated wealth management platform that empowers independent financial advisors, family offices, and high-net-worth investors through proprietary technology, open-architecture advisory, and a comprehensive suite of investment solutions across mutual funds, PMS, AIFs, insurance, bonds, broking, GIFT City, and global investments. With a vision to redefine wealth management through technology and trust, Centricity is building one of India's fastest-growing wealth management platforms.

To know more, visit: https://centricity.co.in/

logo
Analytics Insight: Top Tech & Crypto Publication | Latest AI, Tech, Crypto News
www.analyticsinsight.net