Which Plugin Is Best to Set Up Google Analytics on WordPress?

Why You Need a Google Analytics Plugin on WordPress: Google Analytics helps website owners track visitors, traffic sources, and user behaviour. While Analytics can be added manually, plugins make setup easier, especially for beginners who want insights without touching code.

Site Kit by Google — The Official and Free Choice: Site Kit by Google is the official WordPress plugin from Google. It connects Analytics, Search Console, AdSense, and PageSpeed Insights in one dashboard, making it ideal for users who want reliable data straight from the source. 

MonsterInsights — Best for Beginners and Bloggers: MonsterInsights is one of the most popular Google Analytics plugins for WordPress. It offers a user-friendly interface, simple GA4 setup, and easy-to-read reports inside the WordPress dashboard, making it perfect for non-technical users. 

Rank Math Analytics — SEO and Analytics Together: Rank Math integrates Google Analytics directly with its SEO plugin. It’s a strong option for users who want traffic data, keyword insights, and SEO performance combined in one place without installing multiple plugins. 

ExactMetrics — Advanced Tracking Made Simple: ExactMetrics (formerly Google Analytics Dashboard for WP) is suited for growing websites. It supports advanced tracking like eCommerce, affiliate links, and custom events, offering deeper insights for businesses and marketers.

Lightweight Plugins for Speed-Focused Sites: Plugins like GA Google Analytics and WP Statistics are minimal and fast. They’re ideal for users who want basic tracking without extra features, ensuring website speed isn’t affected by heavy dashboards.

Which Google Analytics Plugin Should You Choose?: For most users, Site Kit by Google is the best free and reliable option. Bloggers and content creators may prefer MonsterInsights, while SEO-focused users can opt for Rank Math Analytics. The right choice depends on your website goals, experience level, and reporting needs. The above information is for educational purposes only.

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