How Netflix Is Using AI to Keep You Glued to Its App

How Netflix Is Using AI to Keep You Glued to Its App
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Personalized Shows Recommendations  
 
Netflix uses AI to remember your watch history, pauses, and rewinds, and formulate suggestions based on your individual preferences.

Personalized Shows Recommendations : Netflix uses AI to remember your watch history, pauses, and rewinds, and formulate suggestions based on your individual preferences.

Advertising what you are most likely to click on
 
The thumbnail you see is not random. AI runs scores of tests on visuals for every viewer to present you with the one you are most likely to click on.

Advertising what you are most likely to click on : The thumbnail you see is not random. AI runs scores of tests on visuals for every viewer to present you with the one you are most likely to click on.

AI that knows what you are, ixnay next!
 
By watching global view trends and your behaviors, Netflix's AI would know what you will most likely watch next and put it in your queue.

AI that knows what you are, ixnay next! : By watching global view trends and your behaviors, Netflix's AI would know what you will most likely watch next and put it in your queue.

Incredibly Accurate Automated Dubbing/Subtitles
 
Netflix uses AI to provide accurate, culturally appropriate dubs and subtitles; you can watch from anywhere.

Incredibly Accurate Automated Dubbing/Subtitles : Netflix uses AI to provide accurate, culturally appropriate dubs and subtitles; you can watch from anywhere.

Adaptive Streaming Quality at Any Speed 
 
Netflix leverages AI to change resolution dynamically, making your experience seamless whether you are on Wi-Fi or a flaky mobile service.

Adaptive Streaming Quality at Any Speed : Netflix leverages AI to change resolution dynamically, making your experience seamless whether you are on Wi-Fi or a flaky mobile service. 

AI Content Creation and Greenlighting 
 
AI uses massive amounts of viewer data to help determine which shows are realized, ensuring that the content you watch feels fresh, timely, and addictive!

AI Content Creation and Greenlighting : AI uses massive amounts of viewer data to help determine which shows are realized, ensuring that the content you watch feels fresh, timely, and addictive! 

Exploring Deeper 
 
Are you curious about how Netflix consistently delivers quality content?  Learn more about how machine learning keeps millions of users engaged with the platform.

Exploring Deeper : Are you curious about how Netflix consistently delivers quality content?  Learn more about how machine learning keeps millions of users engaged with the platform.

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