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Google has become almost synonymous with the internet for as long as anyone can remember. It’s now a one-stop online destination where most people go to learn something and find out anything they care to know. But with the rise of AI models such as OpenAI, it seems not that weird to ask: Will Open AI dominance ever outperform Google?
Google created an entire empire with its search engine and other related services. This raises the interesting question of what this rivalry might mean.
With more than 91.5% of the worldwide search engine market, Google will remain dominant by 2024. But that is only part of its reach. This giant's reach covers everything, from email to YouTube and Android to Google Cloud, an inseparable portion of billions' daily lives.
Google makes significant investments in AI. Its machine learning models, such as the algorithms behind Google Search or Google Translate, are world-class. Bard, the company's generative AI dominance model, competes squarely with Open AI's ChatGPT.
This very bulk of the ecosystem may also be a disadvantage for Google. Some critics argue that it is so vast as to be fairly sluggish in adapting.
OpenAI is a company purely focused on artificial intelligence. A major product of this company, ChatGPT, attained a user-speak milestone of 100 million within just two months of its emergence at the end of 2022, and this unsurpassed record has never been attained by any platform in the entire history so swiftly. Open AI competition has also been reputed to have a broad range of purposes. With very powerful AI models, the user can assist in writing and coding.
It does not feature a huge inventory of other non-AI products against which to compete, so it is associated with a much faster technological drive. Moreover, the open-access model from Open AI has attracted a community of developers and enterprises that seek to build on it by extending their solutions.
Differentiating themselves from Bard, open AI competition challenges Google's monopoly through conversational responses rather than static links. While Google enjoys an impressive 8.5 billion searches per day and steers a very high user trust measurement, Google vs. Open AI is gaining much more ground owing to transparency-related or innovation-related issues.
The competition between Google and OpenAI has turned from a tussle between two companies to a race for pioneering technology in the future of AI companies. How far OpenAI can go beyond Google would depend on its ability to innovate equally fast and win the users' trust. However, as these giants continue to push the boundaries of innovation, the true beneficiaries will be consumers who gain access to smarter and more advanced technology.
