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Vivo is set to refresh its premium smartphone lineup in India on May 6 with the launch of Vivo X300 Ultra and Vivo X300 FE. The company is expanding its premium portfolio with two devices that target different segments but share a focus on performance and camera hardware.
X300 Ultra leads the lineup with a clear emphasis on imaging. Leaks suggest a dual 200MP camera system developed with ZEISS. This setup signals Vivo’s intent to compete directly on camera performance rather than incremental upgrades.
The phone is expected to feature a 6.8-inch AMOLED display with 2K resolution. Qualcomm’s latest processor will likely power the smartphone, paired with high RAM and storage configurations. The flagship may also feature a battery above 6,500mAh with fast charging support.
The expected price, starting above Rs. 1.3 lakh, places X300 Ultra in the ultra-premium segment. The positioning brings it into direct competition with flagship devices from Samsung and Apple.
X300 FE is expected to offer a more practical entry into the premium category. It will likely feature a 6.31-inch AMOLED display with a 120Hz refresh rate and run on a high-end Snapdragon chipset.
The camera system may include ZEISS-backed sensors in the 50MP range. The 6,500mAh battery, along with wireless charging capabilities. Reports suggest that X300 FE will be sleek and lightweight.
Prices in the range of Rs. 60,000 to Rs. 80,000 make Vivo X300 FE fall into the category where customers search for flagship features below the Rs. 1 lakh threshold.
The Indian premium smartphone market has become quite competitive, as companies target cameras and performance improvements in their devices. With this launch, Vivo follows a dual tactic, as it uses hardware improvements with the Ultra version and affordable pricing with the FE version.
X300 Ultra targets users who prioritize camera capability and top-end specifications.
X300 FE is aimed at buyers who want a premium device without paying flagship prices.
Also Read: Vivo X300 Ultra, X300s Launched in China: Specs, Features, Price Revealed
The May 6 event will confirm final specifications, pricing, and availability. The launch will also show how Vivo positions both devices against established rivals and whether the camera upgrades translate into a clear advantage.
