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SiriusXM has appointed Anjali Sud, the chief executive of Fox-owned streaming platform Tubi, as its next CEO. The company announced the leadership change on November 9, turning to an executive with extensive experience in digital media and streaming as it looks to adapt to changing entertainment habits.
Sud will take over the role on January 1, 2027. She will succeed Jennifer Witz, who is stepping down after nearly 25 years with the company, including almost six years as its CEO. Witz will remain in an advisory position through the end of 2027.
Sud has been a member of SiriusXM’s board of directors since March 2025. She will continue serving on the board after taking over as CEO. The company said her experience in streaming, technology, advertising and subscription-based businesses would support its next phase of growth.
Sud took over as the CEO of Tubi in September 2023. During her leadership, the free-to-air, ad-funded streaming platform has managed to reach more than 110 million monthly active users, while boosting its business revenues.
Prior to Tubi, Sud served as the CEO of Vimeo, having served from 2017 to 2023. As CEO of Vimeo, she successfully took the company public and helped it establish itself as a global brand. In earlier career stints, she worked with Vimeo as well as Amazon from 2010 to 2014.
This move comes at a time when SiriusXM is undergoing transitions due to the evolving market trends in the field of audio entertainment industry. SiriusXM is among the largest satellite radio providers in the US.
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According to LSEG data cited by Reuters, SiriusXM has reported third-quarter revenues of USD 2.15 billion, slightly lower than the estimated USD 2.16 billion. It operates its satellite radio through Pandora, podcast networks and advertising services.
Sud's experience managing both advertising-supported and subscription-based platforms could prove relevant as SiriusXM works to strengthen its position in a changing market. Witz will continue supporting the company during the transition before completing her departure at the end of 2027.