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Samsung expanded its AI-powered home appliance portfolio in India with its 2026 Bespoke AI lineup. The company unveiled the new range during ‘The Brief Gurugram’ event, bringing artificial intelligence, connected controls and personalised automation across refrigerators and air conditioners.
The new lineup features a Family Hub Refrigerator built with Google Gemini. It features a 32-inch display and uses AI to identify food items, manage use-by dates and recommend recipes based on available ingredients.
You also get a Video-to-Recipe experience to access recipe videos through the refrigerator's display. Localised Family Care and Pet Care features add alerts, activity tracking and reminders through the SmartThings ecosystem.
Samsung is positioning SmartThings as the central platform for its AI home ecosystem. Select appliances feature an AI Home screen that lets users monitor connected devices, access information and manage household functions from one interface.
Samsung also introduced the Bespoke AI WindFree Pro Air Conditioner at Rs. 69,990. The model combines AI-enabled controls with PM1.0 purification and SmartThings connectivity. You can remotely manage compatible appliances through SmartThings and Home Appliance Remote Management. Its AI Energy Mode can reduce energy consumption by up to 30%. The AC starts at Rs. 1,60,000 and comes in 3.5kW, 5.2kW and 7.1kW capacities.
The Family Hub Refrigerator costs Rs. 4,00,690, while the Bespoke AI WindFree Pro AC is priced at Rs. 69,990. The Infinite 1-Way Cassette AC starts at Rs. 1,60,000 and is available through authorised channel partners across India. The tech giant further explained that the new lineup is built around four themes: AI Understands You, AI Adapts to You, AI Connects Your Home, and AI Cares for You.
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