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Pinterest has introduced new AI controls, allowing users to exert more control over the amount of generative AI content in their feeds. This decision comes in the wake of constant criticism over the increasing amount of AI-generated content on the platform.
With these modifications, Pinterest users can now select the degree of AI content in their feed and promote human creativity more closely.
The platform has always been popular for serving as a source of inspiration and discovering new products. However, it faced heavy criticism when the amount of AI-generated content more than doubled. According to Pinterest's claim, AI is responsible for 57% of the total online content now, making it very difficult for users to spot real creativity.
At the beginning of the year, Pinterest began tagging images created by AI with the label "AI modified," but it did not offer users any tools to control their feed content actively.
The newly launched Pinterest AI controls allow users to limit generative AI content in specific categories, including beauty, fashion, art, and home decor. In the app's Settings menu, users can discover these options beneath "Refine your recommendations." This new function will help users to customize their Pinterest feed by limiting AI images.
During the browsing process, users can also communicate their opinions. If a user comes across a highly AI-driven content Pin, tapping the three-dot menu will let the user assign the content to a particular category and further develop future recommendations.
This ensures that users always receive a personalized feed, tailored to their preferences, which provides a more attractive and relevant experience.
AI features are now available on the Pinterest website and Android app. An iOS version will be released in a few weeks. Pinterest is now trying to increase the range of categories offered over time to ensure the platform balances AI innovation and human creativity.
Speaking about the new launch, Matt Madrigal, Pinterest’s chief technology officer, said: “Our community is at the heart of everything we do. With our new GenAI controls, we’re empowering people to personalize their Pinterest experience more than ever — striking the right balance between human creativity and AI innovation and ensuring every feed truly reflects what inspires them most.”
The AI controls introduced by Pinterest aim to resolve the issue of AI messiness while keeping the main attraction of the platform intact.
The active control of AI-generated content is a measure of trust that brings Pinterest closer to its users. The feeds are still full of meaning, visually appealing, and personalized according to the user’s preferences.
