.png){kind=logo}
Peacock is preparing a major redesign of its mobile app that will place vertical videos at the center of the viewing experience. The move mirrors the short-form formats popularized by TikTok and YouTube Shorts, as NBCUniversal seeks to capture more attention on smartphones.
The company wants users to discover shows through brief clips and then move to full episodes on television. NBCUniversal has described the broader objective as winning an additional hour of viewing per user each month.
A key part of the update is the creation of franchise-specific hubs. These spaces will bring together short videos, related experiences and community-focused content for major Peacock properties.
The company will launch hubs for the Bravo universe and The Office. Fans of Law & Order will find small interactive games, while NBA viewers will get player statistics and deeper match information beneath the live feed.
Peacock already operates features such as Your Bravoverse and a Clips Feed. The new design will expand these offerings into a more unified discovery experience. The redesign is already rolling out in phases. Some features may not reach every subscriber until early 2027.
Peacock is also testing live vertical video. It plans to extend these trials to live simulcasts of The Voice, NCAA basketball games, and golf. The platform will introduce a dynamic video player that adjusts automatically between vertical and horizontal playback. The feature will depend on how a user holds the device and will aim to keep important action within the frame.
Peacock will add conversational AI-powered search to help viewers find content using natural language. The company said the redesign will also introduce new browsing formats, including Trending Stack, Direct Access and Explore Mode. These tools are designed to make content discovery more personalized and intuitive. The feature is intended to assist users who may not know the exact title or wording of what they want to watch.
Also Read: Bandai Namco Confirms Reflector Entertainment Shutdown