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Meta has introduced ‘Incognito Chat’ for WhatsApp, allowing users to access an AI chat mode that protects their privacy. The feature allows users to interact with Meta AI without storing chats permanently or exposing conversations to the company’s regular cloud systems.
The rollout has started globally on WhatsApp and the Meta AI app. The tech giant has already assured that the feature aims to address rising concerns around AI privacy and data security.
In its statement, Meta explained, “Incognito Chat is a new mode inside Meta AI that focuses on keeping conversations private. The feature uses its Private Processing technology, which was introduced last year for AI features on WhatsApp. Instead of processing requests on regular cloud servers, conversations are handled inside isolated and encrypted environments called Trusted Execution Environments.”
The upgraded feature is built using a system called ‘Private Processing.’ It operates through Trusted Execution Environments, which function as secure computing environments. Meta states that its protected environments enable users to process conversations without any access to conversation contents, even by Meta itself.
The tech giant also said AI prompts and replies remain encrypted during processing. The system automatically deletes conversations when sessions end, preventing long-term data storage problems. Meta added that users can close chats without leaving conversation histories behind. Reports indicate that sessions end when users lock their devices or exit the application.
Meta has developed Incognito Chat as a secure method for users to discuss personal matters in their dialogues with AI assistants. The company expects users to rely on the feature for conversations involving finances, workplace issues, health queries, and private planning.
The move comes as tech companies face increasing scrutiny over how AI platforms collect, process, and retain user information. Industry analysts believe that privacy-focused AI features will become the primary factor that distinguishes different AI assistant products in the marketplace.
Meta also introduced an upcoming feature, which it named ‘Side Chat,’ to the public. Users can ask Meta AI questions through the feature while continuing their WhatsApp chats. The company has started rolling out Incognito Chat to Android and iPhone devices.
Also read: Meta Opens One-Month WhatsApp Access Window for Rival AI Companies
