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McDonald's is expanding its partnership with Uber, giving the ride-hailing company a stronger role in its global food delivery operations. Under a new multi-year agreement, Uber will become the preferred delivery partner for orders placed through the McDonald's app in participating markets, strengthening its position in the competition with DoorDash.
The expanded arrangement will cover 14 markets, including the US, Australia, Canada, the UK, Germany, France, Spain, Ireland, Belgium, the Netherlands, New Zealand, Poland, Portugal and Switzerland.
The partnership builds on the companies' existing relationship, which began in the US in 2017. McDonald's is currently available through Uber Eats in 30 countries.
Under the agreement, customers in participating markets will be able to place delivery orders through the McDonald's app and track their purchases without switching to another platform. Uber will primarily manage these orders through Uber Direct, its white-label delivery service, working alongside technology partner Deliverect.
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Customers will also retain the option of ordering McDonald's directly through the Uber Eats application. The move is aimed at making delivery more convenient while helping McDonald's improve order fulfilment and expand its digital sales. The company said its McDelivery business generates more than USD 20 billion in annual sales.
The agreement also introduces new benefits for customers using the companies' loyalty programmes. Uber will become McDonald's exclusive delivery and rideshare rewards partner in participating markets.
Starting this month, selected MyMcDonald's Rewards members will be able to redeem points for discounts on Uber rides through seasonal offers in the McDonald's app.
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The companies are also planning additional features that will allow customers to earn MyMcDonald's Rewards points on eligible orders placed through Uber Eats. These points could later be redeemed for benefits through the McDonald's app, including Uber ride offers.
The expanded partnership marks an important step in Uber's efforts to strengthen its delivery business while giving McDonald's another way to connect food orders, digital payments and customer loyalty services.